Go-to-Market, Demand Generation & Market Activation Strategist

Who Are We?

Field AI is building toward a future where embodied intelligence is proven in the real world. In a category shaped by execution as much as imagination, our work ensures that Field AI’s story reflects what we actually build: technically mature systems, deployed at scale, delivering measurable impact.

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We are looking for a Go-to-Market, Demand Generation & Market Activation Lead to turn Field AI’s narrative into measurable business outcomes. This role owns how approved positioning and proof are activated across campaigns, programs, and field motions to drive pipeline growth, conversion, and efficiency.

Operating in tight alignment with Sales, Product, and Revenue leadership, this role connects storytelling to execution. Success is defined by pipeline, conversion, and CAC — not content volume or brand sentiment alone.

This is a high-ownership role with direct responsibility for how marketing contributes to revenue.

• Own value propositions, customer segmentation, and competitive framing across all GTM motions
• Translate product capabilities into field-ready sales enablement that aligns with product readiness and customer verification
• Support launches with clear positioning, packaging narratives, and launch plans aligned to sales capacity
• Design, run, and optimize demand generation programs across performance marketing, ABM, and lifecycle campaigns
• Build and continuously improve conversion paths across landing pages, campaign journeys, and lead-to-opportunity flows
• Operate against clear targets for pipeline, CAC, and conversion, with structured testing and iteration
• Own trade shows, customer events, partner activations, and executive programs as pipeline-driving motions
• Ensure events produce credible proof, qualified pipeline, and clear follow-up aligned to sales priorities
• Activate campaigns in close coordination with sales leadership, Rev Ops, and customer success
• Ensure GTM programs reinforce territory strategy, ICP focus, and deal-stage needs
• Own marketing operations, tooling, analytics, attribution, budgeting, and performance reporting
• Run a disciplined operating cadence to track pipeline health, efficiency, and continuous improvement

• Experience in go-to-market, demand generation, revenue marketing, or growth roles
• Proven ownership of pipeline-driving programs in B2B or technical markets
• Strong ability to translate complex product capabilities into sales and revenue impact
• Experience owning value propositions, segmentation, positioning, and competitive messaging
• Deep comfort operating against quantitative targets and performance metrics
• Experience partnering closely with Sales, Rev Ops, Product, and Customer Success
• Strong analytical judgment with experience running experimentation and optimization programs
• Ability to operate in fast-moving, ambiguous environments with high accountability
• Clear, precise written and verbal communication skills

• Experience driving GTM for technical products such as AI, robotics, autonomy, or infrastructure software
• Background working in credibility-sensitive or emerging categories
• Strong point of view on sales-aligned marketing versus abstract brand plays
• Experience scaling GTM motions from early traction to repeatable growth
• Comfort owning both strategy and execution without handoffs
• Experience integrating events, partners, and field marketing into pipeline strategy
• Ability to balance speed, efficiency, and rigor without compromising credibility

Our salary range is between ($100,000 - $300,000 annual), but we take into consideration an individual's background and experience in determining final salary; base pay offered may vary considerably depending on geographic location, job‑related knowledge, skills, and experience. Also, while we enjoy being together on‑site, we are open to exploring a hybrid or remote option.

We are solving one of the world’s most complex challenges: deploying robots in unstructured, previously unknown environments. Our Field Foundational Models™ set a new standard in perception, planning, localization, and manipulation,…