Online Marketing Specialist; Bilingual Mandarin

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

• Online Marketing Strategy Support & Execution – Support the development and execution of online marketing strategies, including brand awareness initiatives, user acquisition campaigns, and targeted digital marketing activities to support company objectives.
• Market Research & Competitive Analysis – Conduct ongoing market research and competitor analysis to identify market trends, opportunities, and potential risks. Provide data‑driven insights and recommendations to improve marketing effectiveness.
• Digital Marketing Execution & Optimization – Execute and manage digital marketing campaigns across online advertising, social media, and other digital channels. Monitor and optimize key performance metrics such as impressions, engagement, traffic, and conversion rates.
• Partnership & Channel Coordination – Assist in identifying and maintaining partnerships with online platforms and marketing channels to expand brand exposure and drive traffic.
• Data Analysis & Reporting – Collect, analyze, and organize online marketing data to prepare performance reports. Use insights from data analysis to support continuous improvement of marketing strategies.
• Cross‑functional Collaboration – Work closely with internal teams and company leadership to ensure alignment of marketing activities across platforms and campaigns.
• Social Media Participation – Participate in monthly social media meetings or internal knowledge‑sharing sessions to support best practices and campaign performance.
• Online Marketing Plan Maintenance – Assist in developing, executing, and maintaining online marketing plans aligned with company goals.
• Customer Retention & Sales Support – Support customer retention initiatives and promotional campaigns aimed at increasing repeat purchases and average order value.
• Brand Awareness & Reputation Support – Contribute to brand marketing initiatives to strengthen brand positioning and online reputation.
• Paid Advertising Support – Collaborate with the marketing team to execute paid advertising campaigns on platforms such as Facebook and Instagram.
• New Product Marketing Support – Support marketing strategies for new product launches using platforms including Facebook, Instagram, Twitter, Pinterest, and other relevant social channels to increase organic reach and website traffic.

• Fluency in English and Mandarin Chinese (written and verbal).
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2–3 years of experience in digital marketing, online marketing, or a related role.
• Hands‑on experience with digital marketing channels, social media platforms, and online advertising.
• Strong analytical skills with the ability to interpret marketing data and performance metrics.
• Familiarity with marketing analytics tools (e.g., Google Analytics, social media insights).
• Excellent communication skills and ability to work collaboratively in a team environment.
• Detail‑oriented, proactive, and able to adapt to a fast‑paced, dynamic work environment.