Regional Marketing Manager

ETAP empowers customers to make informed decisions throughout the life cycle of their projects with innovative software solutions for electrical systems. By applying ETAP solutions, customers experience continuous intelligence during design and engineering and into operations and maintenance using a unified electrical digital twin platform. ETAP supports customers in their digital transformation and sustainable energy transitions for a green and smart future, helping them to prioritize safety, maximize reliability, and stay resilient.

Our employees' passion for excellence, innovation, and customer satisfaction is our most-prized resource. If you share that passion - and want to be part of a company that leads the energy transition towards a cleaner and more resilient world for future generations - we invite you to join us!

ETAP is committed to creating a diverse work environment and is proud to be an Equal Opportunity Employer.

Job Title:
Regional Marketing Manager

Location:
Irvine, Los Angeles, California, US

Employment Type: full-time

The job

ETAP's growing Marketing team is looking for a Regional Marketing and Communications Lead to join us.

This role is pivotal in activating and managing global and regional marketing campaigns, supporting major product releases, and driving regional growth through localized content and data-driven strategies. You will lead event management, regional PR support, and performance analytics to ensure impactful marketing execution aligned with global objectives

Key responsibilities

The primary duties of this position will be to plan, create, deploy, and execute impactful marketing & communications activities to enhance brand awareness and support lead generation efforts, with a special focus on the North America region.

You will be responsible for the following key areas:

Campaign Activation & Management

• Plan, activate, and manage global and regional marketing campaigns (sales initiatives, product launches, major releases) in alignment with global strategy.
• Collaborate with global teams to ensure consistent messaging while tailoring campaigns for regional relevance.

Event Management & Support

• Organize and execute regional events, webinars, and trade shows to strengthen brand presence and generate leads.
• Provide logistical and promotional support for global events impacting the region.

Branding & Communications

• Drive the deployment and ongoing development of ETAP's unified branding strategy.
• Lead initiatives to strengthen brand awareness and build long-term brand equity for ETAP.
• Support regional PR activities, including press releases, media engagement, and thought leadership content creation.
• Ensure all communications align with global standards while tailoring messaging to reflect local market nuances.

Content Creation & Localization

• Develop and localize marketing content (blogs, social posts, landing pages, collateral) to resonate with regional audiences.
• Oversee translation and adaptation of global assets for local use.
• Contribute to ETAP's social media channels and social publishing strategy
• Optimize SEO/SMO for regional visibility and engagement.

Analytics & Performance

• Deliver regional market insights to inform global positioning and strategy.
• Track and report campaign KPIs, lead generation metrics, and ROI.
• Manage regional marketing budgets effectively, ensuring cost efficiency and impact.
• Provide local market insights and intelligence to inform global positioning efforts.

Essential requirements

To succeed in this role, you need:

• Strong background and experience in Marketing, or in Power System engineering.
• 5+ years of experience in B2B marketing and communications, preferably in technology or software.
• Proven expertise in campaign management, event planning, and content marketing.
• Strong knowledge of digital marketing strategies, SEO, and analytics.
• Experience with marketing automation tools, CRMs, and performance dashboards.
• Ability to manage multiple projects in a fast-paced, matrixed environment.
• Experience in the electrical software industry or an electrical engineering background is a plus.

Education:

Bachelor's or master's Degree in marketing, communications, or a related field.
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