Social Media Manager - Lifestyle Industry

Social Media Manager

About the Role
Our client, a well-known lifestyle brand, is looking for a strategic, hands-on Social Media Manager to lead and grow their social channels and performance; driving brand recognition, loyalty and in turn, revenue. This role blends social strategy, daily publishing, community engagement, and light content creation-turning social activity into measurable brand and business impact.

Key Responsibilities:

• Develop and execute a cohesive social media strategy aligned with brand and marketing goals

• Create monthly and quarterly content calendars tailored by platform (Instagram, Tik Tok, Facebook, X, Linked In, etc.)

• Own day-to-day publishing, scheduling, and optimization across channels

• Actively manage community engagement (comments, DMs, mentions), fostering two-way conversations

• Monitor sentiment and surface insights, opportunities, and potential issues to internal teams

• Create light social-first content (captions, short-form copy, basic graphics, simple video for Reels/Stories/Tik Tok)

• Coordinate with cross-functional partners to source assets and support launches, campaigns, and activations

• Track performance (engagement, reach, growth, traffic) and provide reporting with recommendations

• Test new formats, messaging, and posting strategies to continuously improve results

Qualifications:

• 3-5 years of social media management experience (brand, agency, or creator-led business) - ideally within the lifestyle industry

• Passion for an active lifestyle

• Strong understanding of platform best practices, trends, and algorithms

• Proven community management experience and strong written communication skills

• Comfortable creating light content using tools like Canva and native platform editors (basic video editing a plus)

• Highly organized, detail-oriented, and able to manage multiple priorities