Digital Marketing & Social Media Specialist

Description

We are seeking a Digital Marketing & Social Media Specialist to join our Marketing & Training team. This role will create high-impact content, expand our digital presence, and accelerate partner engagement through compelling, conversion-focused marketing collateral.

This is a hands-on, execution-driven position with a primary focus on B2B marketing (80%), supporting partner communications, campaigns, and sales enablement. The remaining 20% supports downstream, homeowner-facing digital content.

This role is ideal for a highly organized, self-directed marketer who takes ownership, adapts quickly to shifting priorities, and thrives in a performance-driven environment.

Location:

Our Irvine or San Francisco, CA office.

• Develop and execute high-impact digital marketing content and collateral to accelerate partner engagement and support revenue goals.
• Own the creation of B2B marketing assets, including partner toolkits, one-pagers, sales decks, product/service overviews, case studies, training/support materials, and event collateral.
• Manage partner communications across email and digital channels, ensuring consistent messaging, brand alignment, and timely delivery.
• Build and optimize email campaigns and outreach programs, including segmentation, nurture journeys, and performance testing (A/B testing, subject line/CTA optimization).
• Maintain and manage marketing calendars, campaign timelines, and content pipelines; coordinate approvals and deliverables across internal stakeholders.
• Collaborate with Sales, Partnerships, Training, and Product/Operations teams to translate technical or program information into clear, compelling messaging for multiple audiences.
• Develop and schedule social media and digital content to grow brand presence, improve engagement, and support campaigns (organic and paid as applicable).
• Support homeowner-facing digital content (20%) by creating consumer-friendly messaging for web, social, and email that drives awareness and conversion.
• Support website and landing page updates, working within CMS/CRM tools to publish content and ensure accuracy, usability, and basic SEO best practices.
• Produce and/or coordinate graphic and video development, including brief creation, creative direction, editing, and final asset delivery using Adobe Creative Suite or equivalent tools.
• Track and report on campaign performance (email, web, social), providing insights and recommendations to improve engagement, lead flow, and conversion.
• Maintain brand standards across all deliverables; ensure consistency in voice, visuals, and messaging across partner and consumer touchpoints.
• Manage vendor relationships as needed (freelance designers, videographers, printers, agencies) to deliver creative assets on time and within budget.

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field, or equivalent practical experience.

• 3+ years of progressive experience in B2B marketing, communications, public relations, or brand management.
• Proven ability to plan and execute integrated campaigns aligned to business goals and partner needs.
• Strong track record translating technical or complex information into clear, compelling messaging for multiple stakeholder audiences.
• Demonstrated success collaborating cross-functionally with sales, leadership, subject matter experts, and external partners to deliver high-quality marketing outputs.
• Experience maintaining brand standards and ensuring consistent voice and visuals across digital, print, and event channels.

• 2+ years of experience managing email marketing campaigns and outreach programs for diverse B2B audiences.
• Hands‑on experience building segmentation strategies, nurture journeys, and lifecycle campaigns that support lead generation and pipeline growth.
• Proficiency in testing and optimization (A/B testing, performance analysis, iteration) to improve open rates, click‑through rates, and conversions.
• Working knowledge of deliverability best practices, list hygiene, consent management, and…