Social Media Manager – Lifestyle Industry

About the Role
Our client, a well‑known lifestyle brand, is looking for a strategic, hands‑on Social Media Manager to lead and grow their social channels and performance; driving brand recognition, loyalty and in turn, revenue. This role blends social strategy, daily publishing, community engagement, and light content creation—turning social activity into measurable brand and business impact.

• Develop and execute a cohesive social media strategy aligned with brand and marketing goals
• Create monthly and quarterly content calendars tailored by platform (Instagram, Tik Tok, Facebook, X, Linked In, etc.)
• Own day‑to‑day publishing, scheduling, and optimization across channels
• Actively manage community engagement (comments, DMs, mentions), fostering two‑way conversations
• Monitor sentiment and surface insights, opportunities, and potential issues to internal teams
• Create light social‑first content (captions, short‑form copy, basic graphics, simple video for Reels/Stories/Tik Tok)
• Coordinate with cross‑functional partners to source assets and support launches, campaigns, and activations
• Track performance (engagement, reach, growth, traffic) and provide reporting with recommendations
• Test new formats, messaging, and posting strategies to continuously improve results

• 3–5 years of social media management experience (brand, agency, or creator‑led business) – ideally within the lifestyle industry
• Passion for an active lifestyle
• Strong understanding of platform best practices, trends, and algorithms
• Proven community management experience and strong written communication skills
• Comfortable creating light content using tools like Canva and native platform editors (basic video editing a plus)
• Highly organized, detail‑oriented, and able to manage multiple priorities