MARKETING Product Copywriter, AI & Search

Position Summary

The Product Copywriter, AI & Search Performance plays a critical role in shaping TCL’s consumer-facing messaging and driving conversion across digital and retail touchpoints. This position sits at the intersection of Creative, Performance Marketing, E‑commerce, and AI Search, translating product features and brand narratives into high-impact content that drives engagement, discoverability, and revenue growth. Acting as the primary architect of TCL’s product storytelling, this role ensures that all customer-facing content, from Product Detail Pages (PDPs) and retail displays to AI-generated search results, is optimized for clarity, consistency, and performance.

The Product Copywriter brings deep expertise in e‑commerce content, SEO/AEO strategy, and conversion-focused messaging, and can translate complex technical specifications into compelling, customer-centric value propositions. This role is ideal for a results‑driven writer who understands not only how to craft compelling copy, but how to optimize content ecosystems, influence purchase decisions, and position TCL products effectively across the modern digital and AI‑driven discovery landscape.

• Develop and execute high-impact product copy across all major e‑commerce platforms, including Amazon, Best Buy, Walmart, Target, and key retail partners.
• Own the creation and optimization of Product Detail Pages (PDPs), including titles, bullet points, product descriptions, and enhanced brand content.
• Ensure all content aligns with platform-specific requirements, formatting standards, and conversion best practices.

• Develop and structure content to maximize visibility across AI Answer Engines (e.g., ChatGPT, Gemini) and traditional Search Engine Results Pages (SERP).
• Apply SEO, AEO, and GEO best practices, including keyword strategy, metadata optimization, and structured content frameworks.
• Continuously monitor search trends and refine content strategies to improve discoverability and ranking performance.

• Write and optimize copy for , including homepage messaging, category pages, landing pages, and promotional content.
• Ensure consistent brand voice and messaging across all owned digital channels.
• Support campaign launches with cohesive, conversion-focused digital storytelling.

• Develop high-performing email marketing campaigns, including promotional sends and automated lifecycle flows (e.g., onboarding, education, retention).
• Optimize messaging to drive engagement, repeat purchase behavior, and long-term customer value.

• Create compelling copy for physical retail environments, including in-store displays, signage, and product packaging.
• Ensure messaging functions as a "silent salesperson," clearly communicating value propositions in limited space.

• Develop short‑form, high-impact copy for paid media channels, including social (Meta, Tik Tok), search (SEM), and video (You Tube).
• Collaborate with performance marketing teams to align messaging with campaign objectives and audience targeting strategies.

• Translate technical product features into clear, user-friendly instructional content, including Quick Start Guides and FAQs.
• Reduce customer friction by improving clarity, usability, and accessibility of product information.

• Leverage performance metrics (CTR, conversion rates, engagement) to continuously refine and optimize content.
• Manage multiple content workflows across product categories, ensuring timely delivery and consistency.
• Develop scalable, modular content structures that integrate seamlessly with design systems and digital platforms.

• 3+ years of professional copywriting experience across digital, e‑commerce, and marketing channels.
• 2+ years of experience in e‑commerce content development, including PDP optimization for major retail platforms.
• Strong understanding of SEO principles, including keyword…