Global Lifecycle Marketing & CRM Sr. Manager

# Global Lifecycle Marketing & CRM Sr. Manager Logitech Irvine , CAFull-Time Aug 06, 2026

Marketing##

Job Description Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

We are seeking a strategic, data-driven, and forward-thinking Lifecycle Marketing & CRM Sr. Manager to lead our global lifecycle marketing team. In this role, you will elevate our practice beyond traditional email marketing into a lifecycle management ecosystem.

You will oversee the overarching CRM strategy, fiscal priorities, and database growth for our entire brand portfolio, while executing the strategy for the Gaming portfolio directly. Managing a dedicated internal team and key agency partners, you will architect the consumer journey from acquisition through retention. As a strategic business leader, you will guide the team in maximizing our tech stack—specifically Salesforce Marketing Cloud Enterprise (MCE) and our new Customer Data Platform (CDP)—to deliver hyper-personalized, multi-channel customer experiences that drive lifetime value (LTV).###

** Key Responsibilities
**** Strategic Direction
*** Define the annual and quarterly global lifecycle and CRM roadmap, aligning customer-centric strategies with commercial objectives.
* Shift the organization from email execution to comprehensive customer lifecycle management, mapping end-to-end user journeys.
* Drive the strategy and optimization for foundational global triggers, such as onboarding/welcome series, cart/browse abandonment, and win-back programs.
* Establish clear KPIs, growth targets, and resource allocation for the lifecycle marketing group.
* Establish ways of working between global and regional teams, partnering across commercial and creative partners, establishing templates and toolkits for efficiency and brand consistency.
** Team Leadership & Development
*** Oversee and unify CRM strategies and processes for both Gaming and Personal Workspace (PWS) categories, ensuring distinct audience personas are targeted effectively.
* Coach, mentor, and upskill an internal team of CRM professionals, building expertise in complex Salesforce Marketing Cloud campaigns and quality execution across Journey Builder, Automation Studio, and Data Cloud.
* Foster an environment of continuous learning regarding platforms and CRM methodologies.
* Build a culture of testing with a rigorous A/B and multivariate testing framework across the team and agencies to continuously optimize content, timing, and multi-channel orchestration
** CDP & MCE Business Ownership
*** Serve as the strategic business owner for utilization and optimization of our Customer Data Platform (CDP) and Salesforce Marketing Cloud Enterprise (MCE).
* Partner with the Digital Office and Data Analytics to mature our data infrastructure and metrics.
* Set policies and standards to ensure global data compliance (GDPR, CCPA), optimize subscriber acquisition strategies, and maintain overall list health.
** Gaming Category CRM Execution
*** Develop and execute the Gaming category lifecycle strategy, modeling system utilization and analytical excellence and leveraging external agencies to execute the program.
* Define audience segmentation strategies reflecting gaming personas (competitive gamers, streamers, casual players) and lifecycle stages.
* Optimize revenue per subscriber, identifying high-value segments for cross-sell, upsell, and customer value maximization.
* Create personalization frameworks based on gaming preferences, purchase history, and engagement patterns.
* Partner with the Global Gaming Marketing and NAM teams to integrate CRM into broader brand campaigns and product launches.###
** Profile & Key Qualifications
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