Head of Marketing - US Eye Care Consumer Products Job Irvine area,California USA,Marketing / Advertising / PR

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.

Company

Description

Job Description

At Abb Vie Eye Care, our focus starts with preserving and protecting vision for patients around the world. We treat conditions from the front to the back of the eye, including glaucoma, ocular surface disease, and retinal diseases. With a legacy of more than 75 years in eye care, we set our sights on a future where vision lasts a lifetime.

Our US OTC Consumer Eye Care franchise includes the Refresh and Lastacaft brands and more than 40 products, representing the largest strategic growth platform within Abb Vie Eye Care. Our goal for the US OTC business is to drive category leadership, expand patient reach, and deliver meaningful business growth while improving ocular health outcomes. The Head of Marketing, US OTC - Consumer Products is a franchise and business leader responsible for driving the end-to-end growth strategy, portfolio performance, and business results for the Consumer Eye Care franchise.

This role provides enterprise-level leadership across franchise strategy, brand architecture, portfolio growth, innovation commercialization, channel strategy, and commercial execution. The US OTC Eye Care business is the largest business within the Eye Care business unit and is set up for continued growth through base business expansion and the launch of 3-5 launches in the near term. As the Head of Marketing you will drive both the base business by leading the Integrated Business Team (IBT) and also pipeline commercialization and supply issue resolution as the co-lead of the On-market Steering Team (OST) and be accountable for revenue growth, market share expansion, margin delivery, and long-term portfolio value.

This leader will own cross-functional enterprise planning across Sales, R&D, Supply Chain, Operations, Finance, Medical/Regulatory, and Commercial Operations to set portfolio strategy, prioritize investment, and drive integrated execution across the franchise. The role requires strong strategic thinking, cross-functional influence, and the ability to lead a team through a fast-changing, competitive market.

Areas Of Responsibilities

Set the overall franchise vision, growth strategy, and long-range priorities for the OTC business
Own franchise strategy, brand architecture, portfolio prioritization, positioning, and annual operating plans.
Lead integrated omnichannel growth strategy across professional, consumer, digital, retail, and eCommerce channels to expand reach, drive conversion, and strengthen brand equity.
Lead channel strategy and retail activation planning in partnership with Sales and Trade to maximize franchise growth, share gains, and execution effectiveness.
Own launch strategy, commercialization, and post-launch optimization for pipeline innovations and line extensions, including multiple concurrent launches.
Build and execute integrated marketing plans including content, media, promotions, PR, and digital engagement.
Partner with R&D, Operations, Manufacturing, and Supply Chain to support innovation, supply continuity, and launch excellence.
Own budget, forecasting, and business performance with explicit accountability for P&L delivery, investment…