VP, Communications and Public Relations

Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally.

Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States;
Stretch Lab, a concept offering one‑on‑one and group stretching services;
Yoga Six, one of the largest franchised yoga brands in the United States;
Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength‑based program.

Xponential Fitness is seeking an experienced VP, Communications and Public Relations responsible for driving and executing the company’s communications strategy to enhance brand and company reputation, drive consumer awareness and brand leads, drive franchisee licensed sales consideration with potential new franchisees, and improve franchisee engagement and sentiment. This highly collaborative leader will work hand in hand with senior leaders across the organization and within all Brands to develop strategic communication plans including roadmaps, sequencing, placement strategies and effectiveness measurement to enhance the position of the company and brands and deliver results across our franchise network, business trade platforms, executive communications and consumer earned media outlets.

Reporting to the Chief Marketing Officer, this position oversees business and consumer media relations, brand communications, crisis management, executive and corporate franchisee communications, conference strategy planning, and consumer public relations. This leader will collaborate closely with executive leadership, brand presidents, brand marketing, development, operations and legal to ensure consistent and compelling messaging across all audiences and channels. One of the key focus areas is to ensure franchise owners remain informed, engaged, and aligned on company initiatives, leadership updates, and brand priorities.

The ideal candidate is an exceptional leader and storyteller who thrives in a fast‑paced, multi‑brand environment and enjoys balancing external media relations with internal and franchise communications.

• Develop and execute proactive and reactive media strategies, positioning the company and its brands as industry leaders – separately in consumer and business press.
• Build and maintain strong relationships with key media outlets, influencers, and industry leaders to generate positive press coverage.
• Oversee the creation of press materials, including press releases, media kits, and pitch strategies separately in consumer and business press.
• Manage and optimize the team’s workflow, ensuring deadlines, budgets, and campaign goals are met.
• Collaborate with franchisees to provide guidance, tools, and resources to ensure they are aligned with national and local communications strategies for local market activations.
• Track, analyze, and report on the effectiveness of all Communications efforts, adjusting strategies as needed based on data and feedback.

• Oversee executive communications, including speech writing, presentations, and thought leadership content for key leaders.
• Oversee special…