Marketing Manager

Who We Are:

Roark is a premium Adventure Lifestyle brand. Working within the Outdoor, Surf, and Lifestyle channels and offering product that performs without jeopardizing style. Always inspired by the journey. Roark has a collaborative and fast-paced environment where operational excellence directly supports brand growth and customer success.

Every season is a story told through product, photography and film. It has to land everywhere at once: on , in our own retail doors, on the floor at wholesale accounts, and in the hands of the reps and buyers focused on sell-in.

The Marketing Manager is the backbone of the GTM process, specifically leading the marketing department through the 18-month process along-side other department leaders. This is an operations first marketing role. You own the go to market calendar, you run the projects that fill it, and you make sure every channel has the assets it needs before it needs them on time, on brand and on budget.

You are the connective tissue between design and merchandising upstream, and ECOM, retail, and wholesale downstream.

This position requires a dynamic marketer that is disciplined, organized, goal-oriented, digitally native and a critical thinker. It’s essential to be a calendar champion, a skilled communicator, thrive as a collaborator, able to balance quality and efficiency while being a brand steward.

We are looking for someone with marketing experience at the brand, wholesale and ECOM level: someone who has built a seasonal calendar, produced a photo shoot, shipped a catalog and built an effective playbook toolkit.

• Own the operating system of the marketing team: intake, briefing, routing, approvals, versioning, and archive. Build the process where none exists and simplify it where it has grown heavy.
• Run project management in the team's tools of record. Every campaign, shoot, and asset has an owner, a due date, a status, and a dependency map that is current.
• Manage the marketing budget at the line item level: purchase orders, vendor onboarding, invoice reconciliation, and monthly accruals.
• Own vendor and agency relationships: photographers, videographers, retouchers, printers, fixtures and display fabricators, and freelance designers. Scope the work, negotiate the bid, hold the timeline.

• Own the master Roark GTM calendar end to end: seasonal launches, monthly campaigns, product drops, collaborations, wholesale prebook and at once windows, retail promotional moments, and always on content.
• Build the calendar backward from the commercial date. Work from line adoption and sales samples through sell in, then through consumer launch, so wholesale and DTC are never fighting the same week for the same asset.
• Publish and defend the critical path. Milestone dates for briefs, shoots, selects, retouching, copy, page builds, print files, and account deadlines, with named owners at every gate.
• Run the recurring calendar checkpoints: seasonal kickoff, monthly lock, weekly traffic. Surface conflicts and capacity problems early, while there is still time to solve them.

• Lead brand campaigns across every touchpoint so they read as one brand: assets for ecom and site, email and SMS, paid and organic social, owned retail, wholesale account marketing, catalog and print, packaging inserts, events, and PR support.
• Write and steward the go to market brief. Translate the seasonal story and commercial priorities into a single document creative, copy, ECOM, retail, and sales all work from.
• Build and maintain the channel asset matrix: what each channel needs, in what format, at what spec, by what date. Chase the gaps before a channel discovers them.
• Run cross functional launch reviews with design, merchandising, planning, ecom, retail, and sales. Drive decisions to closure and document them.
• Handle the integration work that makes omni channel effective: naming conventions, DAM hygiene, spec sheets, versioned file delivery, and localized variants for Canada, International, and the UK and EU teams.

• Produce seasonal photo and video content start to finish: work with Art Director to create brief, mood and shot list, location scouting, casting, crew and call sheets, permits, product pulls, on set management, selects, retouch supervision, and delivery.
• Manage the asset pipeline from capture to publication so every channel is…