Product Marketing Manager

Product Marketing Manager, Cooling

Irvine, CA / Full-time

The Product Marketing Manager will be responsible for product launch management and product lifecycle management, in collaboration with the Product Owner (PO). Leader for cross‑functional teams in go‑to‑market excellence, with strategic planning for product market position.

Pay range: $108,018 - $144,023
Incentive Target %: 8%

• Manage go‑to‑market launch strategy for new products, and maintain product lifecycle for assortment defined by Head of Sell Through
• Be the first point of contact for the BU for all cross‑functional teams
• Excellent professional relationship management with key stakeholders
• Support BU sell‑through strategy and implementation
• Partnership with PO during PDP process to ensure timely sales communication; align sales stakeholders, socialize product concepts/features with discretion, and compile feedback for BU leaders to action
• Strong analytical skills;
  PowerBI knowledge, data mining in Excel, creating competitive analyses, and synthesizing findings & recommendations into all presentable outputs.
• Strong presentation skills required to create and deliver the product launch story for sales and customers
• Develop trade and customer specific sell‑through strategy for product category with success metrics, in collaboration with field and customer sales
• Align and influence promotional strategy with Sales Steering
• Identify and address on‑going lifecycle product improvement opportunities related to product claims, brand campaign extension, POSM development and sales & training messaging
• Monitor product performance at regional level across US and Canada (incl. framework for channel management regarding assortment and pricing)
• Analyze, compile and define market requirements concerning trends, consumers, competitors, distribution, based on regional consumer journey
• Monitor voice of shopper/consumer, with Consumer Insights Manager, to inform portfolio feature requests and ensure alignment for product development, in collaboration with the PO
• Lead claims development, feature naming and product positioning with brand and legal in preparation for new product launches or product lifecycle refresh
• Prepare and present the product line to dealers, via meetings or trade shows

• Bachelor’s degree
  - Marketing/Business
  - Required
• Master’s degree
  - Marketing/Business
  - Preferred
• 5-7 Years experience
  - Category management, product management, product marketing, Sales and promotional budget steering Required
• Optimistic, creative and motivating personality, with excellent problem solving skills
• Market and consumer knowledge, knowing customers and stakeholders
• Understanding of value chain with focus on marketing and sales
• Marketing and/or promotional budget steering
• Strong collaboration and communication skills in dealing with different stakeholders, sought‑after networker & partner
• Expertise in go‑to‑market strategy and product launch
• Expertise in assortment management (regional and local levels)
• Knowledge of pricing systems design, execution and controlling
• Execution of holistic marketing concepts with regional focus
• Awareness of MDA trends and features, BSH market position, with ability to synthesize data to summarize and communicate actionable findings
• Solution‑oriented, challenger mindset for collaborative ways of working
• Must have skill at analysis, planning, and negotiation
• Ability to provide purpose, commitment, and transparency with clear expectation setting
• Travel required based on business needs; domestic and international
• Experience in home appliances or consumer electronics is a plus, experience in marketing or sales required
• Travel Percentage – 30%

The pay range posted for this position is based on the location…