Director, Marketing Training

Company Description

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.

The Director, Brand Excellence Marketing Training is responsible for designing and executing world-class marketing training, equipping our marketers for the future of healthcare marketing. This leader will drive the transformation of marketer capabilities, ways of working, and organizational effectiveness by advancing modern marketing practices, accelerating AI adoption, and developing the critical skills needed to succeed in an increasingly digital, data-driven, and customer-centric environment.

Leading a team of marketing capability professionals, this role will create and implement a comprehensive capability-building strategy that strengthens marketing excellence across all levels of the organization. The Director will partner closely with Commercial leadership, Brand teams, Medical and Health Impact, Business Technology Solutions, Digital Lab+, Analytics & Performance Excellence, Learning & Development, and international stakeholders to ensure Abb Vie marketers have the knowledge, tools, and support necessary to maximize performance and business impact.

This role combines strategic vision, organizational leadership, change management expertise, and deep marketing knowledge to accelerate the evolution of Abb Vie’s marketing organization and ensure workforce readiness for the next generation of marketing capabilities.

• Develop and execute Abb Vie’s long-term marketing competencies.

• Establish competency frameworks, learning pathways, and capability roadmaps aligned to business priorities.

• Monitor emerging industry trends and translate future needs into actionable competency-building initiatives.

• Define the future-state competency model for marketers, identifying the critical skills required to lead in an increasingly digital and AI-enabled landscape.

• Guide organizational readiness associated with evolving marketing operating models and new ways of working.

• Serve as a senior advisor to Commercial leadership on marketing competency development.

• Lead the integration of AI into marketing competency development programs.

• Establish AI literacy programs that help marketers effectively leverage generative AI, predictive analytics, automation tools, and emerging technologies.

• Cultivate a culture of experimentation, continuous learning, and innovation across the marketing organization.

• Lead the design, execution, and continual evolution of Abb Vie’s marketing training curriculum.

• Oversee onboarding, foundational marketing training, and advanced competency development programs.

• Ensure learning experiences are modern, engaging, measurable, and aligned to adult learning principles.

• Create differentiated learning journeys for marketers at varying stages of career progression.

• Continuously evaluate learning effectiveness through performance metrics, feedback, adoption measures, and business outcomes.

• Influence adoption of new marketing frameworks, tools, technologies, and operating models.

• Partner with senior leaders to identify organizational barriers to competency growth and develop…