Director, Product Marketing; AI

Director, Product Marketing (AI)
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Apply locations:
Irvine, CAtime type:
Full time posted on:
Posted 3 Days Agojob requisition :
JRJoining Razer will place you on a global mission to revolutionize the way the world games. Razer is
** a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also
** a great place to work,
** providing you the unique, gamer-centric #Life At Razer  experience that will put you in an accelerated growth, both personally and professionally.##
** Job Responsibilities :
** The Director, Product Marketing (AI Systems and Accessories) sets the global product marketing vision and strategy for a portfolio spanning consumer and edge hardware — AI laptops, desktops, and workstations, along with the docks, cooling solutions, and accessories that complete them. This leader owns category-level positioning, go-to-market strategy, and commercial impact across multiple product lines, including translating differentiated silicon capabilities such as on-device NPU performance into clear customer value for both mainstream and professional buyers.

The role leads and develops a team of product marketing managers and partners closely with Product, Sales, Regional Marketing, and Executive Leadership to drive sustained growth, market leadership, and brand relevance in a rapidly evolving AI hardware category.
** Essential

Duties & Responsibilities
*** Own the global product marketing strategy for AI Systems and Accessories, defining long-term positioning, portfolio architecture, and go-to-market frameworks across multiple product lines.
* Lead and manage a team of product marketing managers, providing clear direction, coaching, performance management, and career development to build a high-performing, scalable organization.
* Set strategic direction for product launches at a portfolio level, ensuring cohesive messaging, differentiated positioning, and consistent execution across regions and channels.
* Partner with Product Management to influence roadmap decisions, pricing strategy, and lifecycle planning based on market insights, competitive intelligence, and customer needs across consumer and professional segments.
* Define the systems-and-accessories attach strategy, ensuring docks, cooling, and peripheral products are positioned to extend the value of the core system and drive incremental revenue.
* Translate technical capability — including on-device AI performance, NPU-accelerated workflows, and thermal and power design — into clear, credible, benefit-led customer messaging, working with engineering to ensure claims are substantiated.
* Own category-level business performance, including revenue impact, market share growth, and return on marketing investment, with accountability for key OKRs.
* Develop and oversee annual marketing plans and budgets for the AI systems and accessories portfolio, ensuring resources are allocated against the highest-impact initiatives.
* Act as the primary product marketing voice to senior leadership and executive stakeholders, translating market complexity into clear strategic recommendations.
* Drive competitive and market intelligence programs, identifying emerging trends, white spaces, and threats, and ensuring insights are embedded into strategic planning.
* Champion thought leadership and brand storytelling that establishes authority and relevance in the AI hardware category, spanning creator, professional, and enthusiast audiences.
* Establish and optimize product marketing processes, tools, and best practices to improve efficiency, consistency, and cross-functional alignment at scale.
* Partner with silicon, platform, and ISV partners on joint positioning, co-marketing programs, and ecosystem storytelling.
* Support key customer, partner, and industry engagements, including major trade shows, press briefings, and strategic sales moments.
* Collaborate closely with Global and Regional Marketing and sales teams to ensure global strategy is effectively localized without diluting core positioning.
* Other duties as assigned.## Pre-Requisites :
** Qualifications
* * To perform this job successfully, an individual must be able to perform each…