Senior CRM & Lifecycle Marketing Manager

Description

What if I told you, it is possible to find a Company that lived to educate, inspire and empower others while creating a family atmosphere that truly appreciates and respects their team? Would you apply?

What if I told you, it is possible to find a Company that lived to educate, inspire and empower others while creating a family atmosphere that truly appreciates and respects their team? Would you apply? What if I threw in strong Company values, outstanding benefits, and the opportunity for you to make a tangible impact and feel appreciated? See below for a feel of what the Company culture is (REALLY) like.

Hint: it's amazing. At Westcliff, we are constantly striving to be the best while valuing each of our team members as human beings and succeeding together. Westcliff is a leader in innovative global education. We are respected for our transformative, technologically advanced programs and initiatives with a focus on excellence, social responsibility, and diversity. Our tagline – “Educate. Inspire, Empower.”

– is a summary of our Mission Statement. As it suggests, the main focus of our University is to strive to enhance the opportunities of our students and employees to enjoy success through empowerment, as a result of their education and hard work. By joining the Westcliff team, you’ll be playing a significant role in our growth, having an opportunity to put your personal touch on Westcliff’s progress as we grow and succeed together!

Westcliff University is seeking a strategic, innovative, and data-driven Senior CRM & Lifecycle Marketing Manager to lead the strategy, execution, and evolution of lifecycle marketing across the Westcliff portfolio of educational organizations and affiliated brands. This role is responsible for developing and optimizing CRM communications, email marketing, marketing automation, and customer journey strategies that support Westcliff University, Westcliff Early Learning Academy (WELA), WSCL, Westcliff Canada, and other organizations across the Westcliff portfolio.

Serving as the organization's subject matter expert for CRM and lifecycle marketing, this individual will establish best practices, build scalable processes, and create customer-centric communication strategies that strengthen recruitment, engagement, retention, and long-term relationship building. The ideal candidate is both a strategic leader and a hands-on marketer who enjoys building campaigns, leveraging data, improving customer experiences, and developing high-performing teams.

• Develop and execute lifecycle marketing strategies across the Westcliff portfolio.
• Design, implement, and optimize customer journey maps for prospective students, applicants, enrolled students, alumni, parents, and other key audiences.
• Establish CRM and lifecycle marketing standards, governance, and best practices that support organizational growth.
• Partner with Enrollment, Admissions, Academic Affairs, Community & Engagement, and Marketing leadership to align lifecycle communications with institutional priorities.
• Identify opportunities to improve engagement, conversion, and retention through data-driven, personalized communications.

• Serve as the primary owner of CRM communications and email marketing initiatives.
• Develop, build, deploy, and optimize responsive email campaigns using Slate CRM and Mailchimp.
• Create and manage automated workflows, nurture campaigns, behavioral triggers, and multi-step customer journeys.
• Develop audience segmentation and personalization strategies that improve engagement and customer experience.
• Build reusable email templates and maintain the enterprise email communications calendar.
• Ensure all…