Media Planning Specialist

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.

Exempt

Kia America’s (KUS) Marketing Environment is a fast paced, success driven, and lean organization committed to growing KUS’s business and meeting long term success KPI’s. The Media Planning Specialist combine’s excellent numeracy skills and critical thinking with the ability to create marketing budgets, analysis, and forecasts, that align to the business objectives. To be successful in this role, you must be able to connect functional budgets to the overall company priorities and convey that to Management, Finance, as well as Global Headquarters.

The Media Planning Specialist will be responsible for supporting KUS Media Budget and partner with the Marketing Budget Team in Department’s planning, strategic decision making, budget forecasting and reporting activities. In addition to budget management skills, the ideal candidate will have a solid understanding of digital media space including display media units, mobile, as well as display and video content creation from a brand, technical, and operational point of view.

• 1st Priority - 35%:
  Support the Media team with the planning, execution, and integration of KUS’s Tier 1traditional media including broadcast, print and OOH. Support the Planning, execution, and measurement of Digital Media for banners, programmatic, Search, and Endemics.
• 2nd Priority - 25%:
  • In collaboration with IWA/Canvas, KUS Marketing, and Finance, ensure that KUS’s Tier1 media budgets are accurately planned, maintained, tracked, and reported.
  • Support the media and budget team in maintenance and reconciliation of the annual T1 media budget & TRPs and impressions, as well as ongoing monthly updates.
• 3rd Priority - 15% Media Budget Planning & Reporting – Prepare and maintain Media’s Monthly budget plans by model ensuring that tactical and strategic priorities are reflected in the Department’s model line budget plans for use internally, as well as the Company’s global headquarters.
• 4th Priority - 15% Support the development of KUS Media annual and quarterly Budgets and Forecasts in collaboration w/ Dept. staff, and agency partners.
• 5th Priority - 10% Support Integrated metrics and KPI reporting for digital media.

• Marketing Budget Planning & Reporting – Prepare and maintain the Media Teams annual marketing budget plans by model in collaboration w/ Dept. staff, and agency partners
  • Support the Marketing Budget Manager in the development, approval, & model allocation of KUS’s annual and quarterly Budget and Forecasts
  • Ensure that tactical and strategic priorities are reflected in KUS’s Summary and model line budget plans
  • Develop and maintain Overall and model-line plans, actuals, and forecasts for KUS use internally, as well as KMC Overseas Marketing.
  • Prepare required analysis and summaries…