MARKETING Digital Marketing Manager, Brand and Demand Generation

Position Summary

The Digital Marketing Manager (Brand Experience & Demand Generation) plays a critical role at the intersection of Brand, Media, and Digital Commerce. This position is responsible for driving high-quality consumer demand and shaping the digital brand experience across key touchpoints, ensuring that awareness and consideration efforts translate into measurable business impact.

Acting as a strategic bridge between Brand Marketing, eCommerce, and Media teams, this role focuses on building and activating upper- and mid-funnel strategies that generate qualified traffic and accelerate the path to purchase. The position owns paid media strategy, website experience (), and CRM-driven lifecycle marketing to ensure a cohesive and effective consumer journey from discovery through purchase intent.

The successful candidate brings a strong understanding of how modern digital marketing ecosystems operate, with the ability to translate brand and commercial objectives into integrated campaigns, content strategies, and data-driven optimizations that deliver results.

This role is ideal for a marketing professional who is equally comfortable managing media investments and performance metrics as they are shaping digital experiences, content strategies, and consumer journeys.

• Develop and execute upper- and mid-funnel paid media strategies across Video, Social, Display, and Native channels to drive qualified traffic and build consumer consideration.
• Design and implement innovative media approaches that shorten the path from product discovery to purchase, accelerating the "see-to-buy" cycle.
• Build and refine audience segmentation strategies to effectively engage consumers early in the decision-making process and nurture future conversion.
• Own media execution, including budget allocation, performance optimization, and traffic quality, ensuring efficient use of investment aligned with business priorities.

• Own  as the central hub for brand storytelling, product education, and consumer engagement – not just a transactional platform.
• Design and optimize end-to-end user journeys that drive engagement and increase purchase intent through intuitive navigation and compelling content.
• Lead SEO and organic growth initiatives by improving site structure and developing high-quality content (e.g., product pages, guides, editorial content) aligned with consumer research behavior.
• Implement traffic routing strategies that align with business goals, optimizing pathways to retail partners or direct purchase flows as needed.

• Develop and manage CRM and email marketing strategies to capture and nurture upper-funnel demand into qualified purchase intent.
• Drive first‑party data acquisition through targeted campaigns and on‑site lead capture strategies, strengthening direct consumer engagement channels.
• Optimize lifecycle communications to improve engagement, retention, and readiness to convert.

• Analyze performance across channels with a holistic view, focusing on traffic quality, engagement, and contribution to downstream conversion – not just last‑click sales.
• Develop and refine attribution approaches to better understand the impact of upper‑ and mid‑funnel efforts on total business performance (DTC and retail).
• Translate data insights into actionable recommendations to continuously optimize media mix, content strategy, and user experience.

• Define and track key performance indicators including traffic growth, engagement, SEO visibility, media efficiency, and CRM database expansion.
• Drive measurable improvements in qualified…