MARKETING Head of Content & Creative On-site, Irvine, CA)

Position Summary:

TCL North America is seeking a strategic and execution-oriented Head of Content & Creative to lead and scale our end-to-end content and creative ecosystem across all product categories. This role will drive creative direction, content operations, and multi‑channel execution across retail, digital, social, and go‑to‑market touchpoints.

As a senior leader within the Marketing organization, you will oversee campaign creative, product storytelling, retail content systems, and production workflows that support commercial growth and product launches. You will lead a high‑performing team across design, copy, video, and content production while partnering closely with Product Marketing, IMC, Digital, , and Sales teams to deliver high‑impact, conversion‑focused content across the customer journey.

The ideal candidate combines creative leadership with operational discipline and thrives in a fast‑paced, globally matrixed environment. This individual understands how to turn product innovation into scalable content systems that improve execution speed, retail readiness, and business performance.

• Define and drive creative direction across TCL product categories in alignment with company guidelines and commercial objectives
• Develop scalable storytelling frameworks across retail, digital, social, PR, and campaign channels
• Translate product features, innovation, and consumer insights into compelling creative outputs
• Lead development of launch creative, key visuals, product videos, retail assets, and campaign deliverables
• Ensure consistency and quality across all customer‑facing creative touchpoints

• Build and scale modular content systems that improve speed, consistency, and execution across channels
• Establish playbooks and production standards across PDP, A+, video, social, retail demos, and campaign toolkits
• Oversee end‑to‑end content planning and production timelines for major launches and seasonal campaigns
• Ensure content is optimized for digital performance, conversion, retailer requirements, and omnichannel readiness
• Improve workflows, asset management, templates, and production efficiency across internal and external teams

• Lead, mentor, and develop a multi‑disciplinary team across creative, copy, video, and production functions
• Maintain a high standard of execution quality, operational accountability, and creative consistency
• Foster a collaborative, fast‑moving environment focused on ownership and continuous improvement
• Manage external agencies, production vendors, freelancers, and creative partners as needed

• Partner closely with Product Marketing to develop launch narratives and product‑focused creative strategies
• Collaborate with IMC and Digital teams to align creative execution with campaign timing and channel strategy
• Work with  and Retail Activation teams to deliver retailer‑ready content that supports conversion and sell‑through
• Coordinate with centralized teams to ensure alignment across messaging, creative standards, and launch priorities
• Partner with analytics and product intelligence teams to support performance optimization and AI‑enabled content workflows

• Bachelor's degree in Design, Marketing, Communications, Film, Visual Arts, or a related field
• 10+ years of progressive creative leadership experience within consumer electronics, technology, gaming, entertainment, or agency environments
• Strong portfolio showcasing campaign creative, product storytelling, retail experiences, video content, and multi‑channel execution
• Proven experience building scalable content systems,…