Manager, Social & Creator Marketing

CHAGEE (pronounced CHAH-jee) is a modern teahouse with more than 7,500 locations globally. We are a global brand with proud roots in Yunnan, committed to bringing people together through tea. CHAGEE is awakening a modern tea movement, grounded in authentic heritage, fueled by cutting edge innovation, and crafted to nourish body and spirit.

Elevate your career with CHAGEE as Manager, Social & Creator Marketing. Through our stores across China, Asia Pacific, and the United States, we serve a staggering 100 million cups of tea monthly. CHAGEE is excited to expand its presence in the US market. This is your chance to be part of an exhilarating journey as we deliver the taste of authentic tea culture to America.

The Manager, Social & Creator Marketing will own the strategy and day-to-day stewardship of CHAGEE USA social channels, content ecosystem, creator program, and community engagement. This person will translate brand, product, and teahouse priorities into culturally resonant storytelling that feels distinctive to CHAGEE and native to each platform. This is an individual contributor role for someone who can move fluidly between strategy and execution.

The right person has a strong creative point of view, understands how culture moves, knows how to build trusted creator relationships, and uses performance signals to make the work stronger. The Modern Tea Movement starts with you. At CHAGEE, we're connecting the world through modern tea — making friends, pouring tea, and building careers along the way. Join a team rooted in tradition, fueled by purpose, and scaling a global movement across North America.

• Social strategy:
  Set the owned social vision, channel roles, audience strategy, editorial priorities, and annual roadmap across current and emerging platforms.
• Content leadership:
  Build the content calendar and lead the development of social first ideas across campaigns, launches, evergreen storytelling, cultural moments, and teahouse experiences.
• Creative direction and content creation:
  Bring a strong social eye and clear visual point of view to every piece of content. Write strong briefs, establish the creative bar, and partner with internal creative teams, agencies, photographers, videographers, and creators to produce distinctive work. This person should also be comfortable designing, capturing, editing, and producing social content directly when needed.
• Creator marketing:
  Define the creator strategy across community voices, emerging talent, tastemakers, and larger partners. Lead identification, relationship development, briefing, contracting, amplification, and measurement.
• Community building:
  Develop programs that turn followers, members, students, and local communities into active participants and advocates for CHAGEE.
• Cultural intelligence:
  Identify relevant conversations, behaviors, formats, and partnerships while protecting the integrity of the brand.
• Integrated planning:
  Connect social and creator work to product launches, retail marketing, digital, loyalty, public relations, events, and the full teahouse consumer journey.
• Performance and learning:
  Define meaningful measures of success, read platform and business signals, share clear insights, and continually improve content, creator investment, and channel performance.
• Agency and budget leadership:
  Manage agency partners, creator investment, production resources, timelines, and budgets with clarity and accountability.
• Team building:
  Establish effective ways of working now and help shape the future social and creator organization as CHAGEE grows.

• Approximately 5 to 10 years of relevant experience across social media, content, creator marketing, community, or integrated brand marketing.
• Meaningful brand side experience within a culturally relevant consumer, lifestyle, hospitality, beauty, wellness, retail, or food and beverage business.
• Demonstrated ownership of an organic social strategy and content calendar, with the judgment to balance long term brand building and timely cultural participation.
• Strong creator marketing experience across strategy, relationship building, briefing, negotiation, activation, amplification, and measurement.
• A sharp creative eye and the ability to evaluate an idea, improve a brief, direct content, and protect a consistent brand point of view.
• Comfort moving from strategic planning into hands on execution in a fast growing environment.
• Strong cross functional leadership, communication, agency…