Hid Administrator

Do you have the desire to make a meaningful impact in a vibrant and diverse community? Join a collaborative workforce committed to serving the City of Irvine.

Pay Range: $51.95 - $81.73 Hourly

APPLICATIONS MUST BE SUBMITTED BY SEPTEMBER 29, 11:59 p.m.

Understanding that people are the foundation for success, the City of Irvine offers a workplace culture that embraces Humility, Innovation, Empathy, Passion, and Integrity. Apply your passion for public service by joining our One Irvine team. The City of Irvine is seeking an experienced destination marketing and hospitality professional to serve as the senior staff lead for Destination Irvine, the City’s destination marketing organization funded through the Hotel Improvement District (HID).

Destination Irvine promotes Irvine as a premier Southern California destination, driving hotel demand, visitor spending, and economic activity that strengthen the local economy. Reporting to the Director of Economic Development, the HID Administrator provides strategic and operational leadership for Destination Irvine and the HID program. The position leads destination sales, marketing, communications, hotelier and community partnerships, research and analytics, budget and contract administration, team development, and HID governance.

• Lead and manage the day-to-day operations of the HID program and Destination Irvine, including destination sales, digital marketing, website and visitor-information platforms, marketing and communications, partnerships, research and analytics, administrative functions, and other program activities.
• Develop, implement, and evaluate an integrated destination strategy that advances hotel demand, visitor spending, Irvine’s destination brand, and a high-quality visitor experience.
• Design and implement strategic sales and marketing initiatives targeting corporate group, SMERF, business transient, and leisure travelers to grow hotel occupancy, room nights, visitor spending, and economic activity at Irvine businesses, attractions, venues, and community assets.
• Establish, monitor, and communicate meaningful performance measures for sales and marketing efforts, including leads, booked room nights, economic impact, occupancy, average daily rate, revenue per available room, website and campaign performance, return on investment, partner engagement, and other relevant measures.
• Administer the Hotel Improvement District in accordance with the resolution, governing documents, applicable laws, City policies, approved work plans, and budget requirements.
• Serve as the primary liaison among assessed hotels, the HID Operating Committee, City leadership, City departments, destination partners, and contracted service providers; build sustained stakeholder confidence in the value, performance, and long-term stability of the HID program.
• Collaborate with hotel partners to understand market conditions, identify hotel‑industry priorities, communicate program results, and develop strategies that support a stable funding base and future HID renewal efforts.
• Work closely and collaboratively with other Orange County destination marketing organizations, Visit California, regional partners, and community stakeholders to leverage synergistic opportunities, resources, and cooperative marketing initiatives.
• Represent and promote Destination Irvine, the HID program, and Irvine’s visitor economy at industry conferences, trade shows, sales missions, community meetings, media opportunities, and other appropriate events.
• Work closely with the Director of Economic Development and the HID Operating Committee to develop, implement, and periodically update annual and long-range strategic plans, work programs, and performance…