Sr. Product Marketing Manager, Offline Go-To-Market

Description

A Senior Product Marketing Manager (Sr. PMM) in the Offline Sales & Marketing (OSM) Go-to-Market (GTM) organization spans the launch strategy, cross-functional execution, and stakeholder management for highly visible, ambiguous, and new-to-Amazon and new-to-Devices launches in the Offline channel. The Offline GTM plays a critical role of owning the go-to-market strategy, planning and documentation, and leading/coordinating/driving teams through the launch and lifespan of new devices, features, software and subscriptions in Offline.

The Offline GTM team's objective is to ensure end-to-end Offline partner readiness.

The Offline GTM advocates and gains consensus across teams in Devices & Services. They determine launch strategy and requirements (e.g. timing requirements, product development and delivery requirements), track cross-functional deliverables, remove roadblocks, and are accountable for orchestrating a successful launch in Offline at moments of announcement (following PR announce with NA  detail page go-lives, etc.) through post-street activities. Offline GTM foresees risks and recommends solutions and/or trade-offs to enable on-time launch with as minimal impact to quality and cross-channel consistency as possible.

When critical milestones are at risk, they lead escalation conversations to de-risk and negotiate with internal teams to ensure successful Offline deployment.

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• MBA

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .

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