Senior Specialist, Consumer Marketing

Company Description

About Allergan Aesthetics

At Allergan Aesthetics, an Abb Vie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit  Follow Allergan Aesthetics on Linked In.

The Senior Specialist, Consumer Marketing
is responsible for consumer marketing work streams that translate brand priorities into high-quality, measurable activations. This role owns assigned programs from planning through delivery, partners across functions and agencies, and uses performance insights to strengthen future execution.

• Lead assigned tentpole programs, including BOTOX Cosmetic Day, Double Points, Mother’s Day, and other treatment-driving moments, from planning through execution and post-program learning.
• Own experiential partnership work streams, including project plans, partner coordination, organic content capture, deliverables, timelines, and activation readiness.
• Lead organic influencer work streams received from the Influencer Team, ensuring content needs, approvals, deliverables, usage terms, and deployment plans are clear and executed.
• Drive organic asset planning and capture for shoots and experiential moments, translating content needs into actionable shot lists, capture plans, and channel-ready deliverables.
• Lead sweepstakes work streams and coordinate required cross-functional reviews, execution milestones, and performance reporting.
• Monitor social listening and consumer signals; surface relevant themes, opportunities, and implications to inform content and activation decisions.
• Own activation reporting for assigned programs,consolidate performance metrics,identifylearnings, and recommend actions to improve future programs.
• Manage usage-rights requirements for owned work streams, including tracking terms, expirations, and approved applications in partnership with Legal and agency teams.
• Lead day-to-day project management for assigned initiatives by establishing workplans, clarifying roles, resolving executional barriers, andmaintainingstakeholder visibility.
• Prepare and advance materials through medical, legal, regulatory, and compliance review in Veeva Vault Promo Mats ; proactively manage feedback, revisions, and approval timelines.
• Manage purchase orders and budget tracking for owned projects, escalating risks and variances with clear recommendations..
• Contribute to team planning and prioritization by bringing forward executional insights, consumer response, and program performance.

• Independently leads defined work streams and recommends executional approaches within approved brand strategy.
• Makes day-to-day decisions for owned programs and escalates decisions that affect brand strategy, material investment, claims, or enterprise risk.
• Provides direction to agencies and cross-functional partners for assigned deliverables without carrying full channel or portfolio accountability.
• May coach interns, contractors, or project contributors on specific deliverables; this role does not require formal people management.

• Bachelor’s degree in marketing, business, communications, ora related field, or equivalent relevant experience.
• 5+ years of consumer marketing, brand marketing, agency, partnerships, experiential, social, or related experience with increasing ownership.
• Experience leading multi-step marketing programs and partnering across matrixed organizations.
• Experience in aesthetics, beauty, wellness, pharmaceuticals,…