Lifecycle Communications Manager; Bilingual Spanish

Hyundai Capital America (HCA) helps people move forward. Through Hyundai Motor Finance, Genesis Finance, and Kia Finance, we deliver innovative financing, leasing, and insurance solutions to more than 3 million customers and businesses nationwide.

We’re a company driven by growth, innovation, and people. At HCA, you’ll find opportunities to build new skills, expand your career, and make a real impact—while working in a diverse, inclusive, and values‑driven environment. We’re proud to support our communities through volunteerism, philanthropy, and engaged Employee Resource Groups.

If you’re looking for a fast‑paced, collaborative workplace where your ideas matter, join us as we lead the future of financing freedom of movement.

The Lifecycle Communications Manager supports the development, execution, and ongoing improvement of customer‑facing communications across key stages of the financing lifecycle, including onboarding, servicing, payments, collections, end‑of‑term, titles, and loyalty. This role focuses on operational, transactional, and trigger‑based communications in English or Spanish, based on assigned markets and customer populations, to help customers understand next steps, complete important actions, and have a more consistent experience.

Working closely with the product management leader and cross‑functional partners, this role helps implement lifecycle communication journeys and messaging within Salesforce Marketing Cloud. This position builds and maintains clear, compliant, and customer‑friendly communications aligned with business priorities, operational processes, and enterprise standards, incorporating applicable language, cultural, and market considerations based on the assigned scope.

• Lifecycle Communication Strategy & Execution
  • Manage delivery of assigned lifecycle communications across key stages such as onboarding, servicing, statements and payments, collections, end‑of‑term, titles, and loyalty for applicable markets and customer populations.
  • Translate customer journey insights, friction points, service needs and operational requirements into clear, action oriented customer messages.
  • Help ensure communications reduce confusion, improve clarity, and support successful completion of key customer tasks.
  • Distinguish lifecycle operational communications (owned by this role) from marketing campaign communications (owned by Marketing) and coordinate appropriately with Marketing partners.
• Salesforce Marketing Cloud Execution & Message Orchestration
  • Build, maintain, and optimize automated journeys, triggered messages, transactional communications, and lifecycle sequences within Salesforce Marketing Cloud.
  • Implement communication logic, event triggers, segmentation, and contact rules aligned with the CX Engagement roadmap.
  • Partner with Data Engineering, CX Engagement, and CRM/MC teams to support data availability, accuracy, and timeliness for trigger‑based communication experiences.
  • Maintain templates, content modules, and reusable message assets to support scalability, efficiency and consistency.
• Content Development, Localization & Communication Standards
  • Write and edit customer‑facing content that is clear, simple, compliant, and aligned with brand standards.
  • Maintain consistency in voice, tone, and message structure across lifecycle communications.
  • Based on assignment, translate and localize approved customer communications in Spanish, preserving the original meaning, regulatory accuracy, brand voice, and customer‑friendly tone while addressing relevant cultural and market considerations.
  • Incorporate Legal, Compliance, and business feedback to ensure communications meet regulatory and operational requirements.
  • Contribute to the development…