Director, Social and Content Marketing - Overwatch | Irvine, CA

Team Name:
Overwatch

Job Title:

Director, Social and Content Marketing - Overwatch | Irvine, CA

Requisition : R028166

Job Description:

Director, Social and Content Marketing, Overwatch

LOCATION:

Irvine, CA

YOUR MISSION Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. Overwatch stands as a flagship franchise for Blizzard, with 10 years of legacy while still maintaining its position at the forefront of Hero Shooters. As the Director, Social and Content Marketing for Overwatch you will define and drive the global vision for how the franchise connects with players through social, content, and community experiences.

You will lead its Social, Community, Editorial and Creator efforts, drive Overwatch’s overarching Marketing and GTM strategy alongside Brand and Product Marketing partners, and operate as a key leader within Blizzard’s Marketing organization. This role owns the performance and evolution of the social and creator ecosystem, ensuring alignment with Blizzard’s broader marketing and business priorities. You will partner with executive leadership to shape marketing direction and influence business and product decisions through player informed insights.

Success requires balancing creative leadership with strong operational execution while navigating a dynamic and fast paced environment. A successful leader in this role is a creative visionary with the drive to develop best-in-class campaigns and strategies that shape culture, fuel fandom and define brands. We are looking for a seasoned leader, with deep experience across social campaigns, creator programs and audience strategy.

They have genuine passion for culture and the platforms and people that can shape it. They have proven success building brands across diverse owned and operated ecosystems, and subsequently activating high-impact campaigns within those platforms. They have a rich Creator experience across always on programs and large scale campaigns and a strong perspective on what great looks like. They are driven and passionate, with a keen sense of what makes an idea great and a willingness to seize opportunity at every turn.

Importantly, they understand gaming, and recognise the magic that has kept Overwatch thriving as a community for decades.

• Define global S&C vision by establishing and continuously evolving a long term strategy for social, content, and community that drives sustainable franchise growth, engagement, and player connection worldwide.
• Lead multi-functional teams across social, editorial, influencer, and community functions, ensuring alignment, high performance, and clear accountability for outcomes.
• Influence executive stakeholders by presenting strategies, insights, and recommendations to senior leadership to drive decisions that shape franchise marketing priorities and long term growth.
• Drive integrated marketing strategy by partnering with Brand, Product Marketing, Comms, and regional teams to shape and execute cohesive go to market strategies across all social and content channels.
• Own performance and KPIs by establishing measurement frameworks, tracking performance across platforms and campaigns, and applying insights to optimize engagement, audience growth, and overall marketing impact.
• Lead agency and partner ecosystem by overseeing agency and external partner relationships to ensure high quality execution, strategic alignment, and efficient delivery across all marketing initiatives.
• Manage budgets and resources by owning and allocating marketing budgets while prioritizing investments across campaigns, creators, and platforms to maximize return and align with strategic business objectives.
• Lead tentpole campaign strategy by defining and…