Director, Global Brand Marketing

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards's groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence.

It's our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

This role leads global brand strategy for upstream marketing and global product launches, partnering with product management, innovation teams, and executive stakeholders to define product positioning, value propositions, naming strategies, and launch plans that drive long-term growth and market differentiation. Responsible for integrating brand strategy throughout the innovation lifecycle, this leader ensures successful global product launches by aligning commercialization strategies, launch readiness, and cross-functional execution with business objectives and customer needs.

• Lead global brand strategy across the portfolio, defining upstream marketing and product launch strategies that drive growth, differentiation, market leadership, and alignment to business objectives.
• Partner with executive leadership, upstream marketing, and product management teams to shape portfolio strategy, commercialization priorities, and innovation opportunities across current and future offerings.
• Develop and steward the global portfolio brand architecture, product naming strategy, and brand governance framework, ensuring consistency, scalability, differentiation, and long-term brand equity.
• Lead strategic brand development for new products, platforms, and indications, including positioning, product naming, value proposition development, messaging frameworks, and launch strategy.
• Serve as the primary strategic brand partner throughout the innovation lifecycle, integrating brand strategy from concept development and market assessment through launch readiness and commercialization.
• Leverage customer, market, and competitive insights to identify growth opportunities, inform portfolio strategy, strengthen product differentiation, and guide commercialization decisions.
• Establish global launch frameworks, governance, and best practices to drive consistent, successful product launches across regions and markets.
• Provide strategic direction to downstream and regional marketing teams, ensuring global positioning and launch strategies are effectively translated into local commercialization and customer engagement plans.
• Champion the consistent application of corporate and business unit brand standards, visual identity systems, messaging principles, and trademark requirements worldwide.
• Collaborate with Legal, Regulatory, Clinical, Medical Affairs, and Trademark teams to develop, secure, and protect product brands, naming assets, and intellectual property throughout the product lifecycle.
• Lead cross-functional alignment across upstream marketing, commercial, clinical, and regional stakeholders to ensure launch readiness…