Director, Social & Experiential Marketing

Director, Social & Experiential Marketing

Job Category: Marketing Mens

Requisition Number: DIREC
001517

• Posted :
  September 21, 2026
• Full-Time
• Remote

Showing 1 location

Irvine, CA 92606, USA

• Pay or shift range: $150,000 USD to $190,000 USD
  The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.

Company Introduction

Based in Irvine, CA, PSD Underwear is a designer, marketer, and distributor of high quality, affordable, and premium briefs, boxers, sports bras, and loungewear. The company serves a diverse customer base (men’s, women’s, and youth) through company-owned web, wholesale, and international distributors. PSD is renowned for its specialty designs and for collaborating with the biggest brands from Warner Bros., Nickelodeon, DC, Hooters, and Naruto.

Additionally, the company has an unmatched and growing roster of celebrities, social media influencers, and top-tier athletes including, Bronny James, Jimmy Butler, Ja Morant, Marshawn Lynch, and Tyler Herro.

General Summary

PSD isn't built to be a brand that only shows up when we have something to sell.

We're looking for a Director, Social & Experiential to lead the part of PSD that keeps us connected to the consumer, culture and community every single day.

This role leads two critical work streams:
Social Media & Influencers and Events & Ambassadors and is fluent in culture knowledge and community building.

If Marketing Strategy owns much of the planned world, culture & community owns the part that doesn't fit neatly into a calendar. This is where PSD reacts to culture, finds the next thing, gets into the community, creates conversations and turns the brand into something people want to be part of.

You will build the strategy, lead the team and set the standard, but you also need to be a player. You should be comfortable capturing content, jumping into social, building relationships with creators, attending events, pitching ideas and figuring things out in real time.

This is the heartbeat of PSD..

What You’ll Own

• Own PSD's organic social strategy and cultural point of view across platforms.
• Build an always-on approach that keeps PSD culturally relevant and connected to our consumer.
• Identify trends, creators, memes, communities, conversations and opportunities that can move the brand forward.
• Establish platform-specific best practices and continually evolve how PSD shows up.
• Partner with Marketing Strategy to ensure social and community insights inform larger campaign strategies.

Influencers & Creators

• Build and lead PSD's influencer and creator strategy.
• Identify creators who are culturally relevant and brand-right.
• Develop creative partnerships that prioritize interesting ideas and organic reach over traditional paid endorsement.
• Build long-term relationships with creators, tastemakers and communities.
• Create a point of view on who PSD should be in culture and why.
• Build and evolve PSD's Ambassador program.
• Develop a network of brand-right people who authentically represent PSD.
• Create programs that drive both community and measurable commercial value.
• Establish the distinction between creators we collaborate with and ambassadors who participate through affiliate relationships.
• Develop systems that make the program scalable without losing authenticity.

Events & Community

• Own the strategy for PSD's events and community presence.
• Develop a portfolio of events and grassroots activations that make PSD matter beyond traditional marketing moments.
• Willing to roll up the sleeves, set up a tent, pack boxes, run the POS and troubleshoot on the fly.
• Ensure events are culturally relevant, experiential and rooted in the…