Senior Paid Social Strategist

Why Work Here? Seriously. Why?

Thanks for taking a minute to check us out. We promise not to waste your time. If you're looking for a career and a company with a higher purpose that you feel more connected to, then read on…

In a world where people are quitting at record rates and evaluating what they want to do with their lives, we believe our original mission (way before the pandemic) is more important than ever:

Our mission is to: ENJOY LIFE AND HELP OTHERS.

Human is a performance marketing agency built to grow great companies profitably — and have fun while doing it. We prioritize your satisfaction to ensure we can deliver the highest ROI for our clients. We accomplish this by aligning team members with their personal and career goals, providing learning opportunities and focusing on happiness with the best culture. With a strong, productive and happy internal team, we go to market with the best digital marketing strategies.

• OTE: $110,000 – $125,000
• Fully remote
• Flexible schedule
• Unlimited vacation — take vacation when you need it
• Health benefits including options at 100% employee coverage
• Elective dental and vision plans
• 401(k)

We're hiring a Paid Media Strategist to own the revenue performance and strategic direction of paid social across a portfolio of accounts. You'll be the primary paid social voice in client conversations and the bridge between high-level growth goals and on-the-ground execution.

You own the strategy, the media plan, and the results — and you're accountable for hitting acquisition targets, not just managing activity. Depending on the account, you'll work alongside search strategists, media buyers, digital marketing strategists, creative, SEO, web dev/CRO, email/lifecycle, and organic social. Human delivers full-service growth programs, and paid social has to operate as part of that system, not next to it.

Media Planning & Revenue Ownership

• Build and maintain the media plan, channel mix, and paid revenue goals for each assigned account
• Collaborate with search strategists on shared accounts to build cohesive cross-channel media plans
• Own revenue and contribution margin achievement — accountable for hitting acquisition targets, not just managing activity
• Thoroughly understand and monitor the Ecommerce Scorecard, Contribution Margin incrementality, and all key aspects of Profit Compass for ecommerce accounts; apply equivalent rigor to lead gen accounts using pipeline and cost-per-acquisition metrics
• Document, update, and deeply understand all relevant performance metrics (CM, MER, aMER, ROAS, CAC, CPL, pipeline contribution) for each account
• Proactively identify budget reallocation opportunities and present recommendations before issues surface

Strategic Alignment & Collaboration

• Work directly with Account Marketing Directors and the creative team to align on media plan, KPIs, performance trends, creative direction, client sentiment, and budgets
• Translate account-level brand objectives into specific paid social channel briefs for media buyers
• Serve as the paid social voice in client meetings alongside the Account Marketing Directors when performance or strategy needs direct explanation
• Align with the Director of Paid Media on account health, strategy shifts, and emerging risks monthly
• Facilitate monthly internal in-depth reviews of paid social health with Account Marketing Directors and media buyers for each account

Channel Strategy & Execution Oversight

• Own the social strategy for each account — platform selection (Meta, Tik Tok, Pinterest, Linked In, etc.), campaign architecture, audience strategy, and bidding philosophy
• Brief media buyers on campaign goals, KPIs, targeting parameters, and budget pacing; review and approve campaign setups before…