Product Marketing Manager Hybrid in Irvine, CA View Position

As a Product Marketing Manager at Mobility Ware, you’ll play a key role in shaping and executing marketing strategies that drive player growth, engagement, and retention across our portfolio of games. You’ll lead user acquisition (UA) creative strategy, oversee creative testing and optimization, and help define the broader marketing approach for multiple titles.

Working closely with cross-functional partners across Marketing and Product, you’ll develop impactful campaigns, translate performance data into actionable insights, and continuously optimize marketing efforts to support both game and company goals.

• Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas.
• Own UA creative testing roadmap, conducting research and testing to improve the effectiveness of creatives.
• Manage research, development, testing, and analysis of UA creatives.
• Take a metrics-driven approach to creative iteration.
• Monitor and analyze creative and campaign data to uncover strategic insights, connections, anddrive creative iteration.
• Create and execute go-to-market strategies for new game launches.
• Collaborate with other teams (e.g. UA, Product, Analytics, Monetization) to bolster the capabilities of our marketing processes and platforms, and define new product positioning and maximize competitive potential.
• Work closely with UA, creative and product team to develop marketing strategies for key game milestones.
• Conduct audience and competitor research to define product positioning and test new creative strategies, and constantly be a source of knowledge in regards to competitor trends and industry marketing methodology.
• Work closely with Product Marketing leadership to weed out inefficiencies in our creative research and testing processes.
• Work with Product Marketing leadership to evaluate and propose new strategic partnerships forthe studio.

• 3-5 years of experience in marketing for mobile games or apps preferred.
• Understanding of A/B testing and deriving at actionable recommendations.
• Understanding of App Store Optimization preferred.
• Knowledge of the mobile ecosystem required.
• Highly organized with ability to shift gears and focus on more than one project at a time.
• Exceptional analytical and quantitative skills.
• Ability to project plan.
• Great written and oral communication skills.
• Ability to be flexible on a day to day basis with task priority.
• Data Analysis and Excel experience.

Mobility Ware is one of the leading mobile game publishers of card and puzzle games. With our headquarters in the heart of Orange County and a growing studio in Utah, we’re dedicated to our mission of bringing joy to others one game at a time. Ever since our flagship title Solitaire hit the Apple App Store on the day it opened in 2008, Mobility Ware has been entertaining gamers around the world.

With a product portfolio that includes beloved hits such as Free Cell, MONOPOLY Solitaire, Spades, Hearts, Mahjong, and Bubble Shooter Pop, our games have been downloaded over 600 MILLION times.

Mobility Ware was recently named one of Built in LA’s Best Places to Work for the fifth year in a row and we’ve been recognized as one of the Best Places to Work in Orange County five times by the Orange County Business Journal and OC Register. While we’re proud to be the company behind some of mobile gaming’s most popular titles, our most important achievement is creating a work environment that encourages professional growth and prioritizes the wellness of all of our team members.

• We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life…