Director of Commercial Marketing, Americas - JJMT Neurovascular

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Marketing

Marketing Insights & Analytics

Professional

Irvine, California, United States of America

Johnson & Johnson Med Tech - Neurovascular is recruiting for a Director of Commercial Marketing covering North America ( Canada, U.S., LATAM). This position is located in Irvine, California. The role is on a hybrid schedule where you are on-site for 3 days a week.

The Commercial Marketing Director is responsible for developing and executing the commercial strategy that drives revenue growth, market adoption, and physician engagement across the product portfolio. This role partners closely with Sales, Clinical, Medical Affairs, Global Marketing, Commercial Operations, and Finance to translate business priorities into impactful commercial initiatives that accelerate business performance across the Americas.

• Develop and execute the annual commercial marketing strategy aligned with the business plan and revenue objectives.
• Identify opportunities to accelerate growth across the product portfolio through market expansion, physician adoption, pricing strategies, and commercial programs.
• Lead portfolio prioritization and investment decisions based on market dynamics, competitive landscape, customer insights, and financial performance.
• Translate market trends into actionable commercial strategies that drive sustainable growth.
• Serve as a strategic advisor to the Business Unit Head and Sales Leadership Team.

• Own downstream marketing strategy across the entire product portfolio.
• Lead product positioning, messaging, segmentation, lifecycle management, and commercialization plans.
• Identify whitespace opportunities for new products, line extensions, and market expansion.
• Partner with Global Marketing to influence future portfolio strategy based on regional customer insights.
• Continuously evaluate product performance and implement strategies to maximize lifecycle value.

• Lead regional commercialization strategy for all new product launches.
• Develop launch plans including segmentation, positioning, physician education, field readiness, inventory planning, demand generation, and commercial execution.
• Ensure flawless cross-functional launch execution across Sales, Clinical, Operations, Supply Chain, Regulatory, and Global Marketing.
• Monitor launch performance and implement corrective actions when needed.

• Develop physician adoption strategies that increase utilization and expand procedural volumes.
• Build commercial programs that drive customer acquisition, retention, and account penetration.
• Utilize customer insights, market research, physician feedback, and competitive intelligence to shape commercial strategy.
• Identify unmet customer needs and convert them into growth initiatives.
• Support key opinion leader engagement and strategic customer partnerships.

• Partner with Sales Leadership to improve commercial execution and sales effectiveness.
• Develop value propositions, sales tools, competitive messaging, objection handling resources, and promotional materials.
• Support national sales meetings, regional meetings, product training, and commercial education.
• Ensure the sales organization has the necessary tools and resources to successfully execute commercial strategies.

• Design and execute integrated marketing campaigns that drive awareness, physician adoption, and revenue growth.
• Develop customer education initiatives, digital engagement strategies, and professional education programs.
• Measure program effectiveness and optimize…