Roark Ecommerce Merchandise Buyer

Who We Are

Roark is a modern adventure lifestyle brand with roots in surf and true adventure travel and was created to give a voice to the modern adventurer who finds just as much joy on the journey as he or she does at the summit. Stories off the beaten path are the fabric of our adventures - sharing them with others is what stitches it all together.

Roark is looking for an analytically sharp and brand-literate DTC Buyer to own Ecommerce, Retail, and Amazon. This role sits at the intersection of commerce and creativity — balancing hard data with sharp merchandising instincts to ensure the right product is in front of the right customer at the right time. The DTC Buyer will drive assortment strategy, site merchandising, inventory health, and end-of-life planning across the Roark digital storefront.

You will work cross-functionally with Product, Planning, Marketing, and Operations to optimize both the customer experience and business performance.

• Own seasonal assortment development and buying across Ecom, Retail, and Amazon, aligning product selections with brand direction, seasonal storytelling, customer demand, and channel strategy.
• Partner with Merchandising and Planning to translate seasonal line architecture, revenue plans, and channel strategies into actionable DTC buys.
• Develop and maintain channel-specific assortments, identifying opportunities to optimize breadth, depth, SKU productivity, and product placement across DTC channels.
• Own seasonal and in-season buying decisions, including initial buys, at-once opportunities, replenishment recommendations, and chase strategies in partnership with Planning.
• Evaluate product performance and market trends to identify opportunities to expand, reduce, or shift inventory across DTC channels.
• Serve as the primary DTC buying voice in seasonal line reviews, assortment reviews, and go-to-market planning.
• Partner with Product and Merchandising teams to provide DTC-specific feedback on product, color, size, pricing, and assortment opportunities.

• Partner with Ecom and Marketing to support site merchandising strategy, ensuring product presentation, sequencing, and storytelling align with seasonal priorities and business objectives.
• Recommend which styles should remain live, be promoted, be repositioned, or be removed based on performance, inventory position, product lifecycle, and customer demand.
• Develop channel-specific strategies for Ecom, Retail, and Amazon while maintaining a consistent brand experience.
• Identify opportunities to improve assortment visibility, product productivity, and customer conversion across DTC channels.

• Partner closely with Planning to establish and manage OTB, inventory, sales, and margin objectives for DTC.
• Review inventory levels, WOS, sell-through, and product productivity to inform buying and assortment decisions.
• Collaborate with Planning on replenishment, inventory reallocation, and channel balancing to maximize sales and minimize excess inventory.
• Partner on end-of-life (EOL) strategies to maximize sell-through and minimize aged inventory exposure.
• Identify assortment gaps, redundancies, and inventory risks and develop actionable recommendations.
• Participate in regular OTB and inventory reviews and provide buying recommendations based on business performance and inventory position.

• Analyze key KPIs including sales, sell-through, conversion, AUR, WOS, inventory turn, margin, and SKU productivity to inform buying and merchandising decisions.
• Monitor DTC performance across Ecom, Retail, and Amazon and identify trends, risks, and…