Demand Generation Marketing Manager

Overview

At Alliant Insurance Services, we thrive on creating employee benefits solutions built on the idea that health makes growth possible. As top tier professionals dedicated to solving our clients' health and welfare insurance challenges, Alliant team members deliver an unrivaled depth of service, and our unique approach enables us to help clients stay resilient and turn change into opportunity. This position is a chance to join a dynamic, expanding company with prospects for individual and career growth.

As one of the 10 largest insurance brokerage firms in the U.S., Alliant provides property and casualty, workers' compensation, employee benefits, surety, and financial products and services to clients nationwide. More information is available at

Responsible for developing, planning and managing integrated demand generation strategies that drive qualified pipeline and revenue growth. This role works within a practice-focused marketing team and works in close partnership with producers, sales leadership, subject-matter experts, and centralized marketing teams.

• Serves as the primary demand generation lead for the practice.
• Develops and manages multi-channel demand generation strategies aligned to the team's growth priorities, target industries, and buyer personas.
• Owns end-to-end campaign planning, design and execution across digital, content, events, webinars, account-based marketing (ABM), and sales enablement channels.
• Translates practice-level business objectives into measurable marketing programs that support pipeline and revenue goals.
• Partners closely with sales leadership, producers, and practice leaders to support prospecting, account expansion, and cross-sell initiatives.
• Partners with corporate brand, digital, communications, and marketing operations teams to ensure consistency and scalability.
• Collaborates with marketing operations to define campaign KPIs, pipeline attribution, and ROI measurement.
• Ensures alignment between marketing campaigns and sales follow-up, including messaging, targeting, and lead handoff processes.
• Analyzes performance data to optimize campaigns and improve conversion across the funnel.
• Applies a test-and-learn approach to continuously improve demand generation effectiveness.
• Complies with agency management system data standards and data integrity (enters and maintains complete and accurate information).
• Performs all duties in accordance with all company policies and procedures, and all federal, state and local laws, wherein the Company operates.
• Performs other duties as assigned.

• Bachelor's Degree marketing or equivalent combination of education and experience
• Six (6) or more years related work experience
• Six (6) or more years B2B demand generation or growth marketing experience, preferably in insurance, employee benefits, or professional services.
• Six (6) or more years experience supporting an Employee Benefits, HR, or healthcare-related business
• Experience working in a matrixed or practice-based marketing organization

• Strong communication, interpersonal, public speaking, and leadership skills
• Excellent management, decision-making, and problem-solving skills
• Strategic demand generation planning
• Sales alignment and stakeholder management
• Campaign management and optimization
• Marketing technology fluency
• Data-driven decision making
• Proven ability to partner effectively with sales teams and senior stakeholders
• Experience with sales enablement and sales engagement platforms such as Seismic, Outreach, or similar tools
• Demonstrated success driving pipeline and revenue through integrated, multi-channel marketing programs
• Strong understanding of complex B2B buying cycles and consultative sales models
• Hands-on experience with marketing automation platforms, specifically Eloqua and Hub Spot
• Experience working with CRM platforms such as Salesforce
• Experience with account-based marketing strategies and tools like 6sense, Demandbase or Bambora

We are proud to provide comprehensive, high quality employee programs to meet employees' needs now and in the future, including a very competitive financial package. We encourage you to explore what we have to offer.

For immediate consideration for this position, please click on the "Apply Now" button.

Alliant Insurance Services, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability, protected veteran status or any other protected status.

If you are applying for a job and need a reasonable accommodation for any part of the employment process, please call our Career Center at and let us know the nature of your request and contact information. For more information on Alliant Insurance Service's benefits, .