Channel Development Representative

Location: Irvine, CA

Job :729

# of Openings:1

Job Title:Channel Development Representative

Location(s):Irvine, CA - Onsite

Compensation: $28.00 - $33.00 Hourly

The Channel Development Representative is responsible for developing and supporting Advantech’s sales channel through authorized distribution partners to increase market penetration and drive sustainable growth. This role blends sales support, partner development, and marketing execution, working closely with distributors to generate demand, support opportunities, and ensure a high level of partner engagement and customer satisfaction.

In this position, you will collaborate cross-functionally with Sales, Marketing, and Operations teams to execute channel initiatives, support lead generation campaigns, and monitor channel performance to identify opportunities for continuous improvement.

• Define drive revenue growth through assigned distribution and reseller partners while supporting Advantech’s overall channel strategy.
• Support Territory Sales in managing pipeline activity, design wins, and monthly funnel reviews.
• Plan and execute partner-led lead generation and marketing activities in collaboration with distributors and the Advantech Marketing team.
• Build and maintain strong relationships with distributor sales, management, and support teams.
• Coordinate sales, product, and technical training to enable partner success.
• Monitor partner performance, inventory levels, and sell-through trends, providing recommendations to improve results.
• Maintain accurate channel data, registrations, and reporting within CRM and internal systems.
• Collaborate cross-functionally to resolve pricing, order, and fulfillment issues and support ongoing channel initiatives.

• Proven experience in account management, channel sales, or partner-facing roles.
• Strong relationship-building, communication, and negotiation skills.
• Ability to communicate effectively with partner stakeholders, including senior leadership and executives.
• Strong organizational and problem-solving skills, with the ability to manage multiple priorities.
• Customer-focused mindset with attention to service quality and partner satisfaction.
• Proficiency with Microsoft Office applications, including Word and Excel.
• Self-motivated, proactive, and able to work both independently and as part of a team.

• Experience working within a multi-tier distribution or reseller model.
• Exposure to marketing and lead generation activities, including eDM or campaign management.
• Experience organizing or leading meetings, trainings, or partner enablement sessions.
• Familiarity with CRM platforms such as Salesforce.
• Project management experience or the ability to coordinate cross-functional initiatives.
• Competitive salary dependent on experience (DOE)
• Winning culture with a friendly, team-oriented environment!
• Generous benefits package including medical, dental, vision, long-term disability, and life insurance.
• Employee Assistance Program (EAP)
• 401(k) with company match
• Generous vacation and paid holidays package
• Company events, and lunches
• Work from home program – once eligible
• Referral Bonus

Founded in 1983, Advantech is a leader in providing trusted innovative embedded and automation products and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, and global logistics support; all backed by industry-leading front and back-office e-business solutions. Advantech has always been an innovator in the development and manufacture of high-quality, high-performance computing platforms.

We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and partnering for Smart city & IoT Solutions.

Advantech is an authorized alliance partner of both Intel® and Microsoft®. Our customers will find the technologies we use inside our products to be widely compatible with other products in the global…