Inside Sales Representative

Company Overview

Dream Fields is one of the top five cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. We are passionate about producing world-class marketing, high-quality, innovative products, delivering exceptional customer experiences, operating cutting-edge processes, and fostering an amazing company culture and thriving work environment. With over 1,500 employees, we are proud to be one of the most loved employers in the industry.

Dream Fields continues to experience exponential growth as one of the fastest-growing companies in the cannabis industry, aggressively expanding nationally into all legalized cannabis states.

The Inside Sales Representative is a quota-carrying, high-activity sales role responsible for expanding Jeeter's footprint across dispensary accounts throughout California. This position is focused on driving revenue growth through proactive outreach, relationship-building, and pipeline conversion. This is a high-activity, high-accountability seat. Success is measured daily and weekly against clear KPIs, and top performers will have a direct line to advancement as the Inside Sales team scales.

This role centers on three core priorities:

• New Account Acquisition – Identifying and opening accounts that are not currently purchasing Jeeter products
• Account Reactivation – Re-engaging lapsed customers and converting them back into active buyers
• Revenue Growth Within Existing Accounts – Increasing rate of sale and improving reorder cadence among smaller-volume accounts

Representative, Inside Sales

Inside Sales

Sales

National Director, Sales Operations

January 6, 2026

Exempt

• Own a defined California territory of dispensary accounts, driving new account acquisition, reactivation, and growth.
• Execute a high-volume outbound sales cadence through calls, emails, and text outreach.
• Prospect using BDSA, internal lists, and other data sources to identify and qualify new accounts.
• Re-engage lapsed customers and convert them into active, repeat buyers.
• Grow underperforming accounts (under $2,500/month) by increasing SKU penetration, menu placement, and reorder frequency.
• Manage the full inside sales cycle: prospecting, qualifying, presenting, closing, and coordinating order fulfillment.
• Maintain accurate, up-to-date CRM records, including account activity, pipeline stages, and next steps.
• Consistently meet or exceed weekly and monthly KPIs, including activity, order volume, and revenue growth.
• Partner cross-functionally with Field Sales, Sales Operations, Marketing, and the Order Desk to ensure seamless account management.
• Support promotional execution, sampling programs, and merchandising initiatives to drive sell-through.
• Provide feedback on customer needs, market trends, pricing, and competitive landscapes.
• Ensure compliance with all California cannabis regulations and internal SOPs.

This role is measured against a defined performance scorecard. Targets ramp during onboarding and are reviewed regularly based on tenure and performance.

• Outbound Calls:
  • Complete 25–35 calls per day
• Meaningful Conversations:
  • Achieve 8–12 quality conversations per day
• Emails / Texts Sent:
  • Send 20–30 outbound communications daily
• Unique Account Touchpoints:
  • Engage with 40–60 unique accounts per week
• New Accounts Contacted:
  • Reach out to 10–20 new accounts per week
• Scheduled Follow-Ups Completed:
  • Maintain 100% completion of scheduled follow-ups

• Weekly Orders Placed:
  • Drive 25–35 orders per week
• Reactivated Accounts:
  • Reactivate 8–12 dormant accounts per period
• Monthly Revenue Growth:
  • Contribute to consistent monthly revenue increases aligned with territory goals
• Average Order Value (AOV):
  • Maintain $40–$60 average per account order
• Reorder Frequency:
  • Sustain 10–20 reorders per week across managed accounts

• Strong outbound sales capability with the ability to build rapport and close business via phone and email.
• Comfortable operating in a high-activity environment (25+ calls and 20+ written touches daily).
• Excellent verbal and written…