Head of Builder Sales - Heating Products

About the Role

A market-leading international maker of luxury outdoor heating systems and connected control technology wants a Head of Builder Sales to launch and scale its builder channel right across North America, taking in both the United States and Canada.

With the business expanding quickly, it needs a practical, commercially driven leader who will get out in the field to make introductions, cultivate builder partnerships, surface project opportunities, and put in place a builder‑sales machine that can be repeated at scale.

This player‑coach mandate will appeal to someone who thrives on building from scratch, chasing new business, and setting the example up front. The person who lands it will carry high‑value builder accounts personally while also steering a lean team of Builder Sales Managers.

Expect the time split to sit at roughly 60% selling to builders directly and 40% leading the team, coaching, keeping CRM discipline tight, and shaping the wider sales system.

This role is the opposite of a holding pattern. What the company is after is someone able to spark new builder demand, win the trust of the people who decide, speed up uptake of the product, and turn those builder partnerships into revenue that keeps coming.

• Carry strategic builder accounts and the highest‑priority opportunities yourself, setting the benchmark for outbound effort and relationship work.
• Stand up builder programs that produce a steady stream of project opportunities, wider product uptake, aligned pricing, training, and lasting revenue growth.
• Pull market intelligence from builders and channel partners and feed it into pricing, product positioning, controls integration, and where the company grows next.
• Reach senior builder decision‑makers directly, among them owners, presidents, purchasing leaders, construction executives, design center leaders, and regional sales or operations leaders.
• Keep CRM use consistent across builder accounts, pipeline, quotes, follow‑up activity, forecasting, and team accountability.
• Grow and look after relationships with national, regional, luxury, and custom home builders across the whole of North America.
• Direct, coach, and develop a small Builder Sales Manager team, holding the line on activity, pipeline discipline, follow‑up, and conversion.
• Be the company's presence at builder, outdoor living, construction, and channel events throughout North America.
• Go after and hold relationships with builders including AR Homes, Alair Homes, Schumacher Homes, Toll Brothers, Pulte Homes, Shea Homes, Drees, Castle Rock Communities, Tilson Custom Homes, Keystone Custom Homes, Scott Felder Custom Homes, Grand Homes, Newmark, Signature, Fulton Custom Homes, and other regional or luxury builders.
• Own the team's KPIs, covering outreach activity, builder meetings, qualified opportunities, project pipeline, quotes, conversion rates, and revenue.
• Team up with distribution, dealer, contractor, and commercial sales colleagues to push project pull‑through and builder adoption.

• An established network already in place across the builder, new homes, luxury residential, outdoor living, or construction products world.
• Confident with CRM tools, Hub Spot or Salesforce preferred.
• First‑hand builder‑sales experience, ideally gained with production builders, luxury custom builders, regional homebuilders, residential developers, or builder purchasing teams.
• Ready and able to spend a lot of time on the road across the United States and Canada.
• A clear record of opening new accounts personally and generating revenue from nothing.
• At least 7 years in field sales, business development, or builder‑channel sales.
• A genuine player‑coach mindset, happy to sell in person while lifting the team's capability.
• A track record of running or developing a small sales team, ideally in the range of 2 to 5 people.
• Selling experience across building products, outdoor living products, HVAC, controls, fireplaces, appliances, windows and doors, lighting, hardscape, roofing, flooring, stone, plumbing, or comparable residential construction products.
• A high‑energy, growth‑focused way of working, backed…