VP of Sales - Heating Products

Role Overview

Our client is a privately owned multinational with a worldwide reputation as the leading name in premium outdoor heating for both residential and hospitality settings. Since establishing itself in the North American market, the business has expanded organically at close to 20 percent each year, and it is now appointing its first dedicated VP of Sales for North America.

• Assume complete responsibility for the North American sales function, directing a team of around 15 people spanning specification sales, builder sales, inside sales, and channel management across both the United States and Canada.
• Generate pipeline, unlock new markets and verticals, design a scalable sales operating model, and shape the commercial strategy that underpins the company’s growth ambitions for 2027 through 2030.
• Accountability for revenue delivery, gross margin performance, and the management of cost-to-serve.

• Strong familiarity with the architect, developer, contractor, and builder ecosystem.
• Financial acumen spanning pricing strategy, discount discipline, contribution margin analysis, and forecast accuracy.
• A minimum of 7 years of progressively senior commercial leadership within B2B environments.
• A history of leading and coaching sales teams through structured, KPI-driven operating rhythms.
• Exposure to specification-driven, technical, or premium durable goods markets (for example HVAC, building materials, or construction products).
• A business development mindset, evidenced by a record of opening fresh verticals, territories, and strategic accounts.
• A demonstrated ability to grow revenue while holding margin discipline across sales organizations covering multiple regions.
• Hands‑on experience steering long‑cycle project pipelines from early design influence all the way to close.
• A bachelor's degree in business or a comparable field.

• Experience overseeing Canadian sales operations in parallel with U.S. markets.
• Working knowledge of Hub Spot or comparable CRM platforms together with performance dashboards.
• A background in heating, HVAC, or outdoor living products.

• Health Benefits:
  
  A comprehensive health benefit program.
• Base Salary: $200,000 to $220,000.
• Career Path: A defined route toward global sales leadership.
• Incentive Compensation: A commission structure that lifts total earnings to roughly 25 to 30 percent above base.
• Retirement: A 401(k) plan.
• Paid Leave: 20 days each year.

Both Haldren and our clients are Equal Opportunity Employers. For all positions, whether with Haldren or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.