Business Development Specialist – US Market & Go-to-Market (GTM) Strategy

At RENPHO, we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 20 millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being

Founded in 2016, we grew to become a market leader on Amazon with its smart consumer electronics products. With offices in Los Angeles, Europe, Hong Kong, Taiwan and Tokyo. We are currently looking to expand our team.

The Business Development Specialist will play a critical role in expanding RENPHO’s North American business beyond direct-to-consumer (D2C) e-commerce by driving strategic growth across national retail accounts, commercial wellness programs, enterprise health initiatives, fitness facilities, and digital platform partnerships. This role serves as a key commercial catalyst, translating market intelligence into actionable channel strategies while positioning RENPHO’s connected health ecosystem as a leading accessible smart wellness brand for North American consumers.

• Identify, develop, negotiate, and secure strategic partnerships across major U.S. national retailers, consumer electronics chains, sporting goods retailers, specialty distributors, and regional retail networks.
• Drive channel expansion into commercial and institutional markets, including corporate wellness programs, boutique fitness studios, athletic recovery centers, healthcare organizations, and enterprise wellness providers.
• Structure commercial agreements, promotional co-op programs, retail merchandising initiatives, and shelf-placement strategies aligned with major product launch windows.
• Develop long-term account growth strategies to maximize revenue, market penetration, and retail performance.

• Collaborate cross-functionally with Global Product Management, Marketing, Supply Chain, and Sales teams to develop and execute localized product launch strategies for the North American market.
• Conduct ongoing competitive intelligence and market analysis across key product categories, including:

• High-precision body composition scales (Morpho Scan and Elis Series)
• Recovery & Thermal Therapy
• Aeria leg compression recovery systems
• Thermal massage products

• LYNX Smart Ring
• Smart tape measures
• Connected fitness devices
• Translate customer feedback and market insights into recommendations for product positioning, packaging localization, pricing strategy, value proposition, and launch execution.

• Identify and develop B2B and B2C partnership opportunities with corporate wellness platforms, employee benefit providers, fitness membership programs, insurance wellness initiatives, and digital health ecosystems.
• Partner with Product and Engineering teams to evaluate API and SDK integration opportunities with leading health platforms, wearable ecosystems, and digital fitness applications.
• Identify emerging partnership opportunities that strengthen RENPHO’s connected health ecosystem and long-term customer engagement.

• Manage the full business development lifecycle, including prospecting, lead generation, cold outreach, RFP responses, solution presentations, contract negotiations, onboarding, and post-launch account growth.
• Build and maintain strong executive-level relationships with retail buyers, distributors, and strategic partners.
• Collaborate with Marketing, Sales Operations, and retail partners to execute impactful in-store merchandising, digital merchandising, retail associate training, and promotional campaigns that maximize sell-through performance.
• Monitor account performance and recommend strategic actions based on sales trends, customer feedback, and market opportunities.

Experience

• 3- 5+ years of successful experience in business development, retail channel management, sales strategy, or strategic…