Sales Manager

HYH America Inc. is a U.S.

-based subsidiary of hy Co., Ltd., a South Korean leader in fermented dairy, functional beverages, and health-focused nutrition with over 50 years of innovation. Building on hy's legacy of pioneering wellness solutions for millions of households, HYH America represents the company's strategic expansion into the United States market.

More than a product-driven business, HYH America is a purpose-led venture committed to shaping everyday lifestyles. Our mission is to inspire Healthier Habits and Happier Cultures, bringing together thoughtfully crafted wellness products, community, and cultural experiences to create a more balanced and joyful way of living. Through health innovation, authentic collaborations, and culturally relevant engagement, HYH America is redefining how wellness is experienced across America and beyond.

The Sales Manager is responsible for developing and executing sales strategies that drive

revenue growth, expand market presence, and strengthen customer relationships across

assigned retail and distribution channels. This role owns key customer accounts, leads

commercial planning and sales execution, develops business opportunities, and collaborates

cross-functionally to achieve sales, profitability, and operational objectives.

The ideal candidate will have a strong background in sales and account management within the

food & beverage or CPG industry, excellent analytical and communication skills, and experience

supporting retail customers and sales initiatives in a dynamic business environment.

This is a fulltime, exempt position, fully on-site based at our Irvine, CA office. This position also requires frequent nation-wide business travels.

• Develop and execute sales strategies aligned with the company’s business objectives, brand priorities, and revenue goals.
• Manage relationships with key retail customers, distributors, brokers, and other sales partners to support product distribution and sales growth.
• Identify opportunities to expand product placement, assortment, promotional participation, and overall account performance.
• Support account planning, customer presentations, business reviews, and sales negotiations as needed.
• Manage retail execution activities including product placement, shelf positioning, in-store displays, and other store-level sales initiatives.
• Monitor product merchandising status, display performance, and sales environment issues across retail locations.
• Coordinate follow-up actions to ensure that promotions, events, and in-store activations translate into measurable sales results.
• Work with internal and external partners to address execution gaps and improve store-level visibility and conversion.

• Collaborate with relevant teams to develop account-specific product assortment and sales promotion strategies.
• Provide sales input on product configurations, bundle opportunities, promotional mechanics, and customer-specific selling opportunities.
• Support the development of sales presentations, promotional materials, retailer proposals, and customer-facing selling tools.
• Evaluate promotional performance and recommend improvements based on customer feedback and sales results.
• Analyze sales performance by customer, channel, product, promotion, and market to identify opportunities and risks.
• Monitor sales trends, customer feedback, market developments, and competitive activities to support business decisions.
• Prepare sales forecasts, performance updates, account reviews, and executive reporting materials.
• Translate sales and retail data into actionable recommendations for leadership and cross-functional teams.

• Serve as a key liaison between Sales and internal departments to resolve customer issues, communicate retailer needs, and ensure timely follow-up.
• Build and maintain productive working relationships with LAL, brokers, distributors, retailers, and external business partners to support sales growth.
• Lead preparation for customer meetings, business reviews, and internal planning sessions,…