VP of Sales

Do you want to come in and run sales — set the strategy, own the number, and lead the team that finances how the Fortune 500 sources its equipment — with the platform, succession path, and earnings of a senior executive seat? Are you ready to be the next leader of a 30+ year, consistently profitable equipment finance company? If your answers are yes, please read on.

As Vice President of Sales (VP) at Pacific Rim Capital (PRC), you will lead PRC’s enterprise sales organization across the United States, Canada, and Mexico. You will set the go-to-market strategy, develop and direct multiple Sales Directors and their Account Executive teams, personally engage PRC’s most strategic Fortune 500 clients, lead go-to-market for PRC’s 3PM telematics platform, and serve as a member of the Cross-Functional Management Team (CFT) — PRC’s senior leadership group that operates the business.

Your base is $215K, and total compensation ranges from $575K to $800K+ — with top performers consistently at or above the upper end.

You come in to run sales. The Senior Vice President of Sales transitions into a sponsorship and transition‑support role — sharing context and relationships, opening doors, and removing roadblocks — while you set the strategy and own the number. Done well, this is a force multiplier and the on‑ramp to leading the sales organization long‑term.

Our ideal candidate is a seasoned executive sales leader who can step in and credibly own the strategy from day one. You build leaders — not just individual contributors. You manage by data and activity discipline. You carry executive presence into Fortune 500 C‑suites. And you know that on enterprise accounts the work is never done — the hunter always has to hunt.

PRC is one of North America’s largest independent equipment leasing and payment solutions providers, with nearly $2 billion in assets under management and 100+ team members. We finance powered industrial vehicles (MHE), transportation fleets, warehouse automation (AGVs), clean energy technology, mobile datacenters, and IT & communications equipment, and we go to market with the 3PM telematics platform alongside our lease originations.

Your job is to set the strategy that wins more of the Fortune 500, develops the sales leaders below you, and scales the business across North America.

• Set and own enterprise sales strategy — lead the go-to-market across the U.S., Canada, and Mexico; design team structure; decide where the right resources go; own the number alongside the SVP.
• Coach and develop Sales Directors — build effective managers, hold them accountable for both activity metrics and origination outcomes, and develop the next generation of PRC sales leaders.
• Coach Account Executives — on deal strategy, lease structuring, and telematics positioning for Fortune 500 finance, procurement, and operations stakeholders.
• Drive FMV and Finance lease originations — across MHE, IT, OTR, Energy verticals, and large project financings; establish annual and quarterly quotas at the Sales Director and AE level.
• Lead 3PM go-to-market — position PRC’s 3PM telematics platform as a strategic complement to lease originations; coach the team on consultative selling to CFO, VP Finance, VP Operations, VP Fleet, and VP Logistics audiences.
• Drive outbound activity and performance discipline — establish and enforce activity-based standards (dials, connects, Key Conversations, meetings set, conversion ratios), and use Creatio and origination data to coach and adjust.
• Engage strategic Fortune 500 clients personally — serve as senior executive point of contact for PRC’s most strategic accounts; lead executive business reviews; deliver a white‑glove…