Sales Associate Manager

HYH America Inc. is a U.S.

-based subsidiary of hy Co., Ltd., a South Korean leader in fermented dairy, functional beverages, and health-focused nutrition with over 50 years of innovation. Building on hy's legacy of pioneering wellness solutions for millions of households, HYH America represents the company's strategic expansion into the United States market.

More than a product-driven business, HYH America is a purpose-led venture committed to shaping everyday lifestyles. Our mission is to inspire Healthier Habits and Happier Cultures, bringing together thoughtfully crafted wellness products, community, and cultural experiences to create a more balanced and joyful way of living. Through health innovation, authentic collaborations, and culturally relevant engagement, HYH America is redefining how wellness is experienced across America and beyond.

The Sales Associate Manager is responsible for driving sales planning, business analysis, product and promotional initiatives, and cross-functional execution to support the achievement of company sales objectives. This role provides strategic insights through sales and market analysis, manages key commercial projects, and partners with internal and external stakeholders to optimize sales performance and retail execution.

The ideal candidate will have a strong background in sales planning, sales operations, or commercial analysis within the food & beverage or CPG industry, excellent analytical and organizational skills, and experience supporting sales execution in a dynamic business environment.

This is a fulltime, exempt position, fully on-site based at our Irvine, CA office. This position also requires frequent nation-wide business travels.

• Coordinate and drive execution of sales plans, account priorities, promotional programs, and retail initiatives to achieve business objectives.
• Develop account planning materials, customer presentations, and sales proposals while partnering with Sales Managers to identify growth opportunities and customer strategies.
• Manage sales projects, timelines, deliverables, and cross-functional coordination to ensure timely execution of business initiatives.
• Develop and maintain standardized sales documentation, reporting tools, and tracking systems to improve operational efficiency and visibility.

• Analyze sales performance across customers, channels, products, and promotional activities to identify trends, risks, and growth opportunities.
• Evaluate market trends, competitive activity, retailer performance, and consumer insights to support strategic business decisions.
• Develop executive-level dashboards, KPI reports, and business reviews that provide actionable insights for Sales leadership.
• Present analytical findings and recommend actions to improve sales performance, promotional effectiveness, product assortment, and customer growth.
• Develop product assortment recommendations and customer-specific selling strategies based on sales performance, market trends, and retailer needs.
• Partner with Sales, Marketing, and Supply Chain to support product planning, assortment optimization, and new product launch initiatives.
• Lead the development and maintenance of customer presentations, sales tools, promotional materials, and product launch documentation.
• Ensure the accuracy and timely distribution of product information, pricing updates, promotional details, and sales support materials.

• Manage promotional planning and coordinate execution of retail programs, seasonal initiatives, product launches, and merchandising activities.
• Monitor retail execution and identify opportunities to improve merchandising, product placement, promotional compliance, and in-store performance.
• Evaluate promotional performance and recommend improvements based on sales results, retailer feedback, and return on investment.
• Lead cross-functional collaboration with Marketing and related departments to ensure successful execution of promotional initiatives.

• Serve as a key liaison between Sales and internal departments to resolve customer issues, communicate retailer needs, and ensure timely follow-up.
• Build and maintain productive working relationships with LAL, brokers, distributors, retailers, and external business partners to support sales growth.
• Lead preparation for customer meetings, business reviews, and internal planning sessions, including agendas, presentations, and action-item management.
• Partner with Marketing, Supply Chain, Operations, Finance, and other departments to align business priorities and support successful customer execution.

• Monitor key sales initiatives, product launches, promotional programs, and customer action plans to ensure timely execution and achievement of business objectives.
• Develop comprehensive business performance reports that summarize sales trends, promotional…