Cobrand Acquisition Strategy Analytics

The Cobrand Acquisition Strategy, Performance & Analytics lead is responsible for driving business management and performance analytics, as well as supporting channel strategy and project work for the Cobrand Acquisition Team with a focus on American Airlines. This is a key role that works in close partnership with both external and internal partners, including Product, Acquisition Channel Management, Analytics, Risk Management and Finance teams in order to ensure efficient operation of the Cobrand acquisition strategy.

The BMO lead will drive strategic change and innovation in the Cards Acquisitions business from a holistic Omni-channel perspective, through the evaluation of performance drivers to transform insights into recommendations.

The candidate will lead and coordinate performance management & analytics. Additionally, the role will involve maintaining a strategic playbook, keeping up to date on key initiatives, and adding a project management rigor to these initiatives that would involve tracking deliverables across multiple teams.

Lastly, the role will have the opportunity to engage in special projects geared towards new channels, and capabilities to drive future growth to meet partner commitments.

• Analyze performance KPIs utilizing various analytical tools and techniques. Translate data into insights, identifying areas of opportunity for enhancements and make data-driven recommendations
• Develop, maintain acquisition dashboard, and report out ongoing performance to help inform business decisions to drive account acquisition strategy. This will include working with channel managers to understand their current methods for reporting performance and developing new ways to use the data
• Responsible for weekly performance updates, identifying risks and opportunities to plan, and drive necessary dialogue to close any gaps
• Track and evaluate acquisition key financial metrics to manage Cobrand Acquisition marketing investment (Marketing Expenses, Acquisition Bonus Incentive, etc.). Identify investment opportunities and align spending to improving financial performance
• Build and maintain monthly walk forward views to capture strategy changes and progress to plan
• Log Opportunities & Risk. Work across marketing and cross-functional analytics teams and to size accounts, returns, marketing, incentive and bounty expenses
• Prepare presentations for senior management and partner business reviews. Requires knowledge of channels and products within acquisitions and the ability to interpret information from all cross-functional areas. Identify issues and provide recommendations
• Evaluate program performance to drive future strategies, optimize existing channel performance and identify opportunities for improved efficiency, effectiveness and enhanced customer experience
• Apply critical thinking and communication skills to address stakeholder questions, identify bottlenecks and streamline existing processes
• Develop and maintain test and learn plan and monthly marketing initiatives roadmap. Partner with Acquisition Channel Management teams to capture holistic plan and results and share with broader cross-functional teams
• Partner with acquisition competitive insights team to compile, interpret and analyze competitive information, in order to drive strategy decisions
• Ad hoc project lead management and support

• 6
  -10 years of experience in Financial Services (Credit Card industry preferred) and program management
• Excellent analytical, project and process management skills with proven ability to translate large volumes of data and generate meaningful insights
• Solid organizational skills and ability to manage multiple projects at one time
• Proficiency in MS Office (Excel, Word, PowerPoint, Visio)
• Proficiency in Adobe Analytics and Tableau
• Broad knowledge of P&Ls, analytics, marketing and storytelling with data
• Demonstrated thought leadership and strategic agility. Ability to work well under tight deadlines in a fast-paced and team-oriented environment
• Demonstrated success in managing internal and external partnerships and ability to negotiate complex structures
• Creative problem solving and sense of…