Director Funnel Media and Partnerships

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Salary Range: $146,900 - $205,700

Comprehensive Benefits Package

Annual Bonus Eligibility

401k & Company Match

The Full Funnel Media & Partnerships Director is a strategic marketing leader responsible for driving brand strategy and business growth through integrated, full funnel media, high impact partnerships, sponsor ships, and licensing initiatives. This role leads a team of seven and serves as a key architect of how the company’s brands are showing up for the consumers. This role also ensures media and partnerships work in concert to deliver measurable results, funnel media, high impact partnerships, sponsor ships, and licensing initiatives.

This role leads

In a world where the funnel is collapsing, you will own the development and execution of comprehensive media strategies that span awareness through conversion, while identifying, negotiating, and activating strategic partnerships that amplify brand relevance, accelerate growth, and unlock new revenue opportunities. This leader will collaborate closely with our communications, brand, eCommerce, analytics, sales, and external agency partners to ensure cohesive planning, disciplined investment, and continuous optimization.

As a people leader, this role is responsible for building and developing a high performing team, fostering strong cross functional relationships, and acting as a change agent in evolving the organization’s media and partnership capabilities to meet the needs of a modern, omnichannel consumer.

• Establish and lead the company's licensing, sponsorship and partnership practice from the ground up, developing strategic framework, evaluation criteria, and governance processes to identify, negotiate, and activate partnerships that amplify brand reach, relevancy and drive incremental revenue.
• Identify and cultivate strategic brand partnerships, licensing opportunities, and sponsorship deals with complementary brands, retailers, influencers, and organizations, creating mutually beneficial programs that extend brand presence into new channels and customer touchpoints.
• Negotiate partnership terms, manage contract execution, and oversee activation and measurement of all licensing and sponsorship initiatives, ensuring alignment with brand positioning and delivering against agreed-upon business objectives.

• Collaborate with media lead and Engagement Studio lead to ensure the full-funnel media strategy across paid, owned, and earned channels is optimized to drive brand awareness, consideration, and conversion while optimizing ROI.
• Ensure integrated media planning and buying across digital (social, programmatic, search, video) and traditional (TV, print, OOH) channels, ensuring cohesive messaging and optimal channel mix based on performance data and consumer insights.
• Partner with creative, brand, and analytics teams to develop and test media campaigns, leveraging A/B testing, attribution modeling, and incrementality studies to continuously improve campaign performance and inform future investment decisions.

• Build and mentor a high-performing team, providing strategic direction, professional development opportunities, and performance feedback while fostering a culture of innovation, accountability, and data-driven decision making.
• Establish clear goals, KPIs, and workflows for the team, implementing processes that enable efficient campaign execution,…