Senior Marketing Research Analyst

Position Overview

Scouting America is seeking a highly skilled Senior Marketing Research Analyst to join our marketing team. In this critical role, you will leverage your expertise in market research methodologies and data analysis to provide actionable insights that drive our business strategy and decision-making processes. The ideal candidate possesses strong analytical skills, a deep understanding of consumer behavior, and extensive experience in interpreting complex data sets to identify trends, opportunities, and challenges within various markets.

You will collaborate closely with cross-functional teams including product development, sales, and marketing to ensure our products and services are perfectly aligned with customer needs and market demands. This role requires a detail-oriented professional who can design and implement research projects, analyze quantitative and qualitative data, and clearly communicate findings to stakeholders at all levels. As a Senior Marketing Research Analyst, you will play a vital role in helping our company maintain a competitive edge in the industry by providing strategic recommendations based on thorough market intelligence and competitive analysis.

This position reports to the Manager of Marketing Research.

• Collects, analyzes, and develops pertinent, complex data to support a greater understanding of issues and trends impacting the organization’s activities. Writes results and reports including trend analysis recommendations of alternative options developed through analysis and research.
• Develops and prepares surveys, questionnaires, and focus group guides to build knowledge of the organization, processes, and members. Solves a range of straightforward problems. Analyzes possible solutions using standard procedures.
• Manages intermediate and complex research projects to meet objectives and deadlines. Conducts and analyzes market research studies to provide accurate and timely information for strategic and operational decisions. Plans, designs, and executes research studies; analyzes the results; and writes detailed reports and recommendations so that senior managers can evaluate alternatives against the organization’s business objectives.
• Organizes and conducts focus groups. Compiles, verifies, and analyzes information from internal and external sources (focus groups, market, demographic, economic, and other financial data) and uses the information to develop recommendations regarding the implications of alternative sales, marketing, and business development strategies.
• Manages and oversees research suppliers and vendors as appropriate to the study and resource needs.
• Other job-related duties as assigned.

• Knowledge of: Research methodologies, including qualitative and quantitative approaches; statistical analysis techniques and software such as SPSS, SAS, or R; survey design, development, and administration best practices; focus group facilitation and interview techniques; data visualization tools and techniques for presenting research findings clearly and effectively; principles of market research and trend analysis; program evaluation strategies and performance measurement frameworks; data sourcing and validation methods from internal and external databases;
  
  ethical standards and confidentiality practices in data collection and research; business operations, marketing strategies, and program delivery in nonprofit or membership-based organizations.
• Skill in: Designing and executing research plans aligned with organizational goals; analyzing large and complex datasets to identify patterns and trends; translating research findings into actionable insights and recommendations; preparing clear, concise, and impactful written reports and presentations; moderating focus groups and facilitating stakeholder discussions; using survey and statistical software tools such as Qualtrics, Survey Monkey, Tableau, or Excel; prioritizing multiple projects and meeting deadlines in a fast-paced environment;
  
  managing vendor relationships and external research partners effectively; collaborating with cross-functional teams and building consensus;…