Senior Manager, Customer Insights

7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.

We are seeking a Senior Manager, Customer Insights to lead and elevate our Customer Insights function, ensuring insights are strategically embedded across the organization and directly influence key business decisions.

This is a primary research role. Our Analytics team owns behavioral, transactional, and performance data;
Customer Insights owns understanding why customers think, choose, and behave the way they do — through qualitative and quantitative research, customer feedback, and market intelligence. The two functions partner closely so the business gets one coherent story about the customer.

This role owns the Customer Insights research roadmap and project pipeline, aligning research investments with enterprise priorities and delivering measurable business impact. The ideal candidate is a strategic thought partner who proactively identifies knowledge gaps and recommends research that influences growth, innovation, customer experience, loyalty, merchandising, and brand strategy. They approach the work with an ownership mindset — treating every project as a business investment, and pressure-testing whether a question can be answered faster or more efficiently through existing research, secondary sources, or a partnership with Analytics.

This individual thrives in a fast-paced retail environment, operating with urgency to deliver decision-ready answers on the timelines the business actually needs, and creating clarity where the question itself is still ambiguous. They serve as a trusted advisor to senior leaders across Marketing, Merchandising, Operations, Loyalty, and Digital.

• Own the Customer Insights roadmap, intake process, and research pipeline, ensuring resources are aligned to the highest-priority business objectives.
• Proactively identify customer knowledge gaps and recommend research that drives growth, innovation, customer experience, and business performance.

• Own the enterprise view of customer need states — how needs are evolving, which are underserved, and where headroom exists — and keep that framework current, validated, and usable by innovation, merchandising, and brand teams.
• Build a forward-looking read on where customer behavior is heading, not just where it has been, pressure-testing which shifts are durable signals worth building against and which are noise.
• Own competitive customer intelligence: understand how competitors and adjacent channels are meeting the same customer needs and frame the risk and opportunity from the customer's point of view — occasion and trip share, switching triggers, and unmet needs a competitor is serving better.
• Anticipate the questions leadership will need answered next, bringing a point of view before it is requested.

• Serve as a strategic partner to leaders across Marketing, Merchandising, Operations, Loyalty, and Digital, translating business challenges into actionable research plans.
• Build durable relationships across functions and influence without authority, aligning stakeholders with competing priorities around a single, credible research agenda.
• Partner with Analytics to pair the "what" of behavioral and…