CRM Product Manager

Not leveraging C2C or 3rd Party candidates for this role!

Only considering candidates local to DFW for this role.

We are seeking an experienced Product Manager to help modernize and enhance customer engagement, CRM, and lifecycle marketing capabilities across a large-scale enterprise environment. This role will focus on developing customer-facing experiences, optimizing engagement strategies, and driving product initiatives that improve acquisition, retention, personalization, and customer satisfaction.

The ideal candidate combines strong enterprise product management experience with a hands-on, entrepreneurial mindset. You will own products from concept through launch, collaborate with multiple stakeholder groups, and leverage customer and business insights to drive measurable outcomes.

• Work on highly visible products that impact customer engagement and business performance.
• Partner with cross-functional teams across technology, marketing, analytics, operations, and leadership.
• Own product strategy, roadmap creation, feature prioritization, and execution.
• Influence the future of CRM, personalization, lifecycle marketing, and customer experience initiatives.
• Join a fast-moving team that values innovation, ownership, and data-driven decision making.

• Own the end-to-end product lifecycle from discovery through launch and optimization.
• Define product vision, strategy, and roadmap aligned with business objectives.
• Gather customer feedback, conduct user research, and identify opportunities for product enhancements.
• Define and prioritize features based on customer needs, market trends, business goals, and performance data.
• Analyze product and customer data to generate actionable insights and improve outcomes.
• Collaborate with engineering, design, analytics, marketing, and business stakeholders to deliver product solutions.
• Present recommendations and roadmap priorities to leadership and key stakeholders.
• Develop scalable processes that improve product development, release management, and operational efficiency.
• Manage product documentation, requirements, user stories, specifications, and release communications.
• Monitor product performance metrics and continuously optimize customer experiences.

• Bachelor's degree or equivalent professional experience.
• 4+ years of Product Management experience with demonstrated ownership of product strategy and roadmap.
• Experience building, launching, and scaling products from concept to production.
• Experience working in large organizations with complex product ecosystems and multiple stakeholder groups.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to work independently and thrive in ambiguous environments.
• Excellent communication and stakeholder management skills.
• Experience translating business needs and customer feedback into successful product solutions.

• CRM platforms and customer engagement products.
• Customer lifecycle management and lifecycle marketing.
• Marketing technology (Mar Tech) platforms.
• Loyalty or customer engagement programs.
• Retail, consumer-facing, or high-volume digital products.
• Personalization and customer journey orchestration.
• Campaign automation across email, SMS, push notifications, in-app messaging, and other channels.

• Product Management methodologies
• User research and customer discovery
• Data analysis and performance reporting
• Cross-functional stakeholder management

• CRM platforms
• Marketing automation tools
• Customer Data Platforms (CDPs)
• Journey orchestration platforms
• Jira
• Confluence
• Campaign analytics tools

The successful candidate is a true Product Manager, not simply a project coordinator or delivery lead. They have a…