Sr Product Manager

We are seeking a Senior Product Manager for a contract position (6+ months) based in Irving, Texas, to lead the strategy, roadmap, and delivery of customer engagement capabilities across a CRM ecosystem. In this role, you will shape how millions of customers interact with the brand through personalized, data-driven experiences across digital channels. This is a true product management position focused on owning customer-facing products, driving roadmap decisions, partnering with engineering teams, and delivering measurable improvements in customer engagement within a large-scale B2C environment.

• Own and execute the CRM product strategy and multi-year roadmap aligned to business objectives and customer engagement goals.
• Define, prioritize, and deliver product features that improve customer acquisition, retention, loyalty, and engagement.
• Partner with business, marketing, analytics, engineering, and UX teams to identify opportunities and deliver customer-centric solutions.
• Translate business needs into product requirements, user stories, acceptance criteria, and release plans.
• Lead discovery efforts including customer research, stakeholder interviews, and data analysis to identify product opportunities.
• Analyze customer engagement metrics and campaign performance to drive product decisions and optimization strategies.
• Evaluate current CRM capabilities, identify platform inefficiencies, and develop scalable enterprise solutions.
• Manage end-to-end product delivery from concept through launch and post-launch optimization.
• Present recommendations, roadmaps, business cases, and product performance updates to leadership.
• Drive operational excellence through effective backlog management, documentation, release planning, and cross-functional coordination.

• Bachelor's degree or equivalent experience.
• 4–6+ years of Product Management experience with ownership of product strategy and roadmap delivery.
• 2+ years of CRM, lifecycle marketing, customer engagement, loyalty, or personalization platform experience.
• Experience working within large-scale B2C customer environments.
• Demonstrated success improving customer engagement, lifecycle experiences, personalization, or customer retention outcomes.
• Experience partnering directly with software engineering teams throughout the product development lifecycle.
• Strong understanding of customer segmentation, lifecycle marketing, journey orchestration, personalization, campaign automation, and customer engagement optimization.
• Experience working within Agile environments using tools such as Jira and Confluence.
• Strong analytical and data-driven decision-making capabilities.

• Experience with platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, Hub Spot, or similar customer engagement solutions.
• Experience with Customer Data Platforms (CDPs).
• Background in retail, convenience, loyalty, or QSR industries.