Research Report Editor

Job Description

This role is based in our 222 West Las Colinas Boulevard, Irving, Texas 75039 office.

We are seeking a dynamic Research Report Editor to join the License Global media content team. This hybrid role combines traditional content production with strategic content marketing to develop, author and research high-impact whitepapers including our flagship Top Global Licensors report. The successful candidate will drive contact acquisition and audience engagement while establishing themselves as a thought leader in the brand licensing industry.

Key Responsibilities:

Content Production & Research

* Lead the development and production of License Global's premium white paper reports including the Top Global Licensors, Top Global Licensing Agents, Leading Licensees and more.

* Design, execute and analyze industry surveys to gather market intelligence and insights, all of which inform the white paper reports.

* Write comprehensive, data-driven reports that provide valuable insights to the brand licensing community.

* Collaborate with, survey and interview industry experts, central figures and licensing professionals to gather primary research.

* Ensure all content meets the highest editorial standards, provides actionable intelligence and adheres to License Global's tone of voice and style.

* Maintain editorial standards that reinforce License Global's reputation for trust and integrity.

Content Marketing & Strategy

* Collaborate actively with the Global Licensing Group marketing team on content marketing campaigns to maximize report distribution and engagement and deliver against agreed KPIs.

* Advise on supporting marketing materials, including executive summaries, infographics, promotional content, content repurposing, social campaigns and more, including additional formats such as video.

* Optimize content for multiple channels, including digital platforms, email campaigns and event promotion, ensuring SEO best practices for reach.

* Monitor and analyze content performance metrics to continuously improve acquisition and engagement strategies.

Audience Development

* Implement strategies to drive quality acquisition and engagement from License Global's core audience of licensing professionals.

* Monitor and evaluate report performance, audience acquisition and engagement pacing against established key performance indicators (KPIs) using Google Analytics, Power

BI and other platforms as needed.

* Collaborate with Vice President, Content & Strategy;
Head of Content and event team to further leverage white paper reports via live content, networking events, and other audience engagement opportunities as they arise.

* Build and maintain relationships with key industry stakeholders and thought leaders.

Industry Expertise

* Develop deep subject matter expertise in brand licensing, consumer products, intellectual property and related business sectors.

* Stay current with industry trends, market developments and competitive landscape.

* Represent License Global at industry events and conferences as a content expert, with potential to contribute to live content at trade show events.

* Contribute to editorial planning and content strategy discussions on the wider License Global content team.