Assistant Director of Graphic Design & Digital Content

Assistant Director of Graphic Design & Digital Content

The Assistant Director of Graphic Design & Digital Content plays an integral role in shaping and executing the conference's visual identity across digital, social, and event platforms. This position is responsible for developing impactful creative content that drives fan engagement, supports championship events, sport-specific marketing efforts, and strengthens the conference brand. The assistant will collaborate closely with the Senior Director of Brand Marketing and the social media team to produce graphics, content, digital campaigns, and event visuals while supporting broader strategic communications and marketing initiatives.

• Department:
  External Affairs
• Location:
  
  Irving, Texas
• Travel:
  Regular travel required, including nights and weekends during peak seasons and championships
• Supervisory scope:
  Individual Contributor

• Reports to:
  
  Senior Director of Brand Marketing
• Key partners:
  Conference staff; member institution digital and content teams; championship operations

• Design & Content Development
  • Design and produce digital, print, and environmental graphics that support conference branding, marketing, communications, championships, and special events.
  • Develop creative assets for social media, websites, digital marketing, advertising campaigns, and sponsor fulfillment.
  • Create logos and visual identity systems for conference initiatives, championships, and special projects.
  • Design print materials including signage, credentials, promotional collateral, and event branding elements.
• Brand Management
  • Maintain and uphold conference brand standards across all creative executions.
  • Ensure consistency in visual identity across conference communications, championship events, and member institution collaborations.
  • Assist with the development of conference branding initiatives and creative campaigns.
• Championship & Event Support
  • Serve as the primary creative lead for assigned conference championships and events, overseeing the development of event branding, marketing assets, signage, social content, and game presentation graphics.
  • Support on‑site event operations and creative execution as needed.
  • Coordinate with external vendors on production, printing, installation, and delivery of creative assets.
• Social Media & Digital Marketing Support
  • Collaborate with the marketing and communications team to develop content that drives fan engagement and audience growth.
  • Create graphics and visual content that support social media content calendars and promotional campaigns.
  • Draft and publish social media content aligned with conference voice and publishing standards as needed.
  • Support content creation efforts during live events and championships.
• Collaboration & Project Management
  • Manage multiple projects simultaneously while meeting deadlines in a fast‑paced environment.
  • Work closely with conference staff, member institutions, sponsors, and external partners on creative requests and campaign development.
  • Participate in creative brainstorming, campaign planning, and content strategy discussions.
  • Maintain organized project files and creative asset libraries.
• Governance & Compliance
  • Maintain working knowledge of NCAA and conference compliance issues that impact marketing and branding matters.
  • Assist with conference‑wide initiatives and duties as assigned by the Senior Director.

• Successfully executes design and branding requirements for championships and conference events.
• Meets deadlines set by supervisors.
• Supports social media and communications staff by identifying opportunities for creative storytelling throughout the season.
• Becomes a trusted resource for graphic design counterparts at member institutions.
• Increases the conference’s creative content capacity.

• Bachelor’s degree in graphic design or related field.
• Two (2) or more years of experience in graphic design in a collegiate sports setting or related field.
• A strong portfolio that demonstrates conceptual thinking and a clear understanding of typographic, layout, color, imagery, and composition.
• Expertise in Adobe…