Digital Marketing Manager

Overview

At GSM Outdoors, we live and breathe the outdoor lifestyle. As a leader in hunting, shooting, fishing, and adventure gear
, we’re home to some of the most trusted brands in the industry — including Stealth Cam, Walker’s, Muddy, Hawk, Boss Buck, Bill Lewis, Big Bite Baits, Cuda
, and many more. We design, develop, and deliver products that enhance outdoor experiences — whether that’s capturing wildlife moments, ensuring safety and communication in the field, or elevating the hunt. Our culture blends innovation with passion, and we’re looking for people who share that drive. Come be a part of a team where We Are In It To Win It.

A team that fosters and encourages creativity, resourcefulness, promoting from within, and a work-life balance. #IITFWI

Position is on-site in Irving, TX.

The Marketing Manager role drives day-to-day marketing execution that supports revenue growth across all GSM fishing brands. This position keeps core digital channels accurate, optimized, and performance-focused to increase customer engagement and eCommerce sales. The role also supports email marketing in Klaviyo and partners with the Paid Advertising Team on creative, content, and campaign execution to maximize results.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Manage and maintain brand websites across Word Press and Big Commerce, ensuring product pages, promotions, and site content are accurate, current, and optimized for conversion.
• Support the planning, building, and execution of Klaviyo email campaigns and automated flows to drive engagement and eCommerce performance.
• Help develop and execute advertising strategies for fishing brands within GSM’s portfolio
• Manage and optimize segmentation, deliverability, and testing to improve engagement
• Build, QA, and send email campaigns in Klaviyo, including copywriting, image editing, and basic HTML work
• Maintain and expand automated lifecycle flows that drive performance and retention
• Analyze results against KPIs and provide actionable reporting
• Collaborate cross-functionally to ensure consistent branding, timely execution, and content accuracy
• Other tasks as assigned

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Proven experience with Klaviyo or similar ESPs (segmentation, automations, deliverability, testing, and reporting).
• Ability to update and maintain Word Press and Big Commerce websites;
  Elementor & Page Builder experience a plus.
• Intermediate design skills for email and web templates; experience with Adobe Creative Suite (Photoshop, XD).
• Working knowledge of HTML for light template edits.
• Strong copywriting skills with attention to brand tone, detail, and quality control.
• Experience with META and Google Paid Ads

• Bachelor's Degree in Business, Marketing, Commerce or related field or at least 4 years of relevant experience.
• Knowledge of or previous experience in the Hunting, Fishing and Outdoors industry is an asset.
• Deep working knowledge of Klaviyo preferred