Senior Paid Media Manager, SEM & High Intent

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Job Purpose The Senior Paid Media Manager of SEM & High Intent Media who lives inside the ad platforms every day. This person will take extreme ownership of building campaigns, adjusting bids, designing tests, mining search term reports, and making in-platform changes multiple times a day. This role owns execution across search and other high-intent channels (e.g., paid search, Local Services Ads, Demand Gen, and PMax).

This role will work in close partnership with the Director of SEM & High Intent Media as well as the broader performance marketing team and their media decisions feed their testing and funnel work, and their conversion and attribution insights shape how you buy.

Duties and Responsibilities Build campaigns, ad groups, and ads directly within Google Ads and Microsoft Ads — from account structure through keyword research, match types, and negative keyword lists

Own day-to-day execution across Paid Search, Local Services Ads, Demand Gen, and PMax, making platform changes when needed

Log in daily to manage bids at the keyword, ad group, campaign, and asset group level, adjusting manual or automated bid strategies based on real-time performance

Mine search term reports on an ongoing basis to harvest new keywords, add negatives, and keep account structure clean and spend efficient

Design, launch, and manage a continuous testing roadmap across ad copy, creative assets, audience signals, and bidding strategies — treating testing as a core part of the role, not an occasional exercise

Build and refine audience signals and asset groups (remarketing, customer match, in-market/affinity) and apply them directly within Demand Gen and PMax campaigns

Manage day-to-day budget pacing across all high-intent channels, adjusting caps, allocations, and day parting/ad scheduling by hand as performance shifts

Take extreme ownership of campaign performance — proactively identifying underperformance and making the necessary in-platform changes without waiting for direction

Set up and maintain conversion actions, UTM tagging, and campaign naming conventions directly within the ad platforms

Build and maintain automated rules and scripts to manage bids, budgets, and QA at scale

Partner closely with the Director of SEM & High Intent Media to align testing priorities, channel strategy, and performance targets

Translate conversion, attribution, and funnel insights from the Director and broader analytics team into concrete in-platform bid, budget, and targeting changes

Monitor auction insights, impression share, and competitive activity across channels, adjusting strategy ahead of shifts rather than reacting after the fact Diagnose and resolve tracking or conversion discrepancies at the platform/tag level, escalating to analytics or engineering only when a deeper fix is required

Stay current on new platform features, bid strategies, and ad formats (especially within Demand Gen and PMax, given their pace of change) and be among the first to test and adopt what works

Maintain clean, well-documented account structure and testing logs so decisions and results are traceable over time

It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.

Perform other duties as necessary or assigned.

Qualifications4+ years of hands-on paid search experience with deep, proven expertise in Google Ads — including Search, Shopping,…