Director, Programmatic Display & Video

## Director, Programmatic Display & Video Apply locations:
Irving, TXtime type:
Full time posted on:
Posted Todayjob requisition :
JR111864
** Ready to build your future?
** We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a
** Top Workplace,
** we're looking for top talent to fuel our
** mission: to protect, repair, and improve our customers’ greatest asset – their home.
**** But what makes us a great place to work?
** Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and
** company ownership equity.
** Whether you’re starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day.

Join us and lay the foundation for your success.
** Apply today!
**** Job Purpose
** The Director, Programmatic Display & Video is responsible for building Groundworks’ in-house programmatic function from the ground up. This role owns the full lifecycle of bringing programmatic in-house, evaluating and selecting DSP partners, establishing data and measurement infrastructure, building out audience and targeting strategy, and scaling investment as performance is proven.

The ideal candidate has done this before: built or significantly scaled a programmatic function in-house, and wants to do it again without an agency layer in between them and the platforms. This role will lead a team over time, but leads by staying in the work.
** Duties and Responsibilities
*** Lead and own the build out of programmatic media in-house, including DSP selection (e.g., The Trade Desk, DV360), seat setup, and onboarding of data and measurement integrations
* Personally build and launch campaigns directly within the DSP(s) — line items, creative setup, inventory/deal selection, and audience targeting — rather than directing an agency to do so
* Set programmatic strategy across display, video and native, and then execute against that strategy hands-on, day to day
* Own budget pacing and bid management directly within platforms, adjusting in real time based on performance rather than on a periodic review cycle
* Build and refine audience strategy using first-party data, contextual targeting, and third-party/curated segments as privacy and platform capabilities allow
* Establish measurement and attribution for programmatic — partnering with analytics
* Build a testing roadmap for creative, audience, and channel/inventory mix, and personally execute and read out those tests
* Take extreme ownership of performance — proactively identifying underperformance and making the platform-level changes needed rather than waiting for direction
* Partner with creative teams to ensure display and video assets are built and sized correctly for programmatic delivery
* Build the operational foundation (naming conventions, tagging, reporting structure, documentation) needed to scale programmatic responsibly as investment grows
* Hire, onboard, and eventually lead a small team of programmatic buyers as the function scales — while remaining hands-on in the platforms alongside them
* Represent programmatic performance, strategy, and roadmap in regular reporting to Performance Marketing leadership and cross-functional leadership
* Stay ahead of programmatic industry shifts and proactively bring relevant opportunities to the team
* It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.
* Perform other duties as necessary or assigned.
** Qualifications
* ** 7+ years of hands-on programmatic media buying experience, including direct, in-platform…